ABOUT THIS POSITION

We are looking for a Marketing Manager JOICO Haircolor EMEA, who has the key role of creating color brand relevance and visibility and manage the EMEA product portfolio of Hair Color for the JOICO Brand.

• Develop a marketing strategy (channels/ pricing/promotional approach) in cooperation with the Head of Marketing JOICO EMEA
• Develop and implement marketing plans, projects and promotional activities, monitor their success and report results
• Act as the EMEA color expert partner for our US based new product development team and guide European color testing
• Manage product launches (complete process from accompanying the development phase to the launch to internal and external audiences)
• Be responsible for the product portfolio management in EMEA (i.e. forecasting, pricing, master data creation and management, regulatory compliance)
• Lead & manage all initiatives related to support material generation (collaterals and professional tools)
• Maintain a close relationship with Education colleagues to support with developing color trainings (online/offline) and other initiatives targeting stylists and local Education Managers
• Provide an annual Marketing budget proposal and monitor spend within approved budget frames throughout the year