The Marketing Manager will manage Just – Evotec Biologics marketing activities in collaboration with marketing colleagues and key stakeholders. The position can be based in Germany, UK or the United States of America within the Just-Evotec Biologics Partnering and Transformation team and will report to the VP, Head of Market Development / VP Business Development at Just – Evotec Biologics.
Key Responsibilities
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments in line with agreed budget
- Analyze customer insights, market trends, market analysis, and marketing best practices to pro-actively build successful strategies
- Understand the products and services offering and approach of key competitors; communicate products and services differentiation to sales and provide input to senior leadership
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Maintain the Just – Evotec Biologics website – amending and working on content with consideration to SEO performance lead generation
- Use scientific knowledge for content generation and to contribute towards content creation through blogs and newsletters
- Representing marketing at company strategic team meetings where required
- Willingness to participate in further projects on an irregular basis
Education, Qualifications and Experience
- Bachelor’s degree in marketing, or a Bachelor’s degree in a science-related field
- At least 3 years previous marketing experience in relevant industry (life sciences, diagnostics, pharma, healthcare, or medical device/technology company) with a strong understanding of B2B marketing, competitive and market analysis, and digital marketing strategies
- Ability to adapt to changing priorities, manage multiple activities simultaneously and to achieve timelines
- Motivational team player with a high level of dedication
- Extensive computer literacy including use of Microsoft Office
- Well-founded understanding of digital marketing including SEO and CMS
- Excellent verbal and written communication skills
- Business fluent in English and strong written and oral communication and presentation skills
Preferred but not essential
- Understanding of biopharmaceutical process development and manufacturing
- A Chartered Institute of Marketing qualification
FR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap.
ENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities.