Marketing Manager at Lafayette Federal Credit Union

Rockville, Maryland, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jul, 26

Salary

105000.0

Posted On

24 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Campaign management, Project management, Data analysis, Relationship building, Communication, Digital marketing, Budget management, Vendor management, Market research, Strategic planning, Retail marketing, Financial services marketing, Content marketing, Performance measurement

Industry

Banking

Description

Description NOTICE: JOB APPLICANTS LIMITED TO DC, MD, OR VA RESIDENTS. POSITION IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions. Be part of Lafayette Federal Credit Union, recognized by USA Today as a Top Workplace for three consecutive years (2024–2026) We are expanding and looking for exceptional talent to support our members and contribute to our reputation as an employer of choice. Be a key player in our mission to become the premier financial partner for our community. Your skills and dedication are essential to our success. Lafayette Federal may have the perfect opportunity for you! We are currently seeking a Marketing Manager to join our dynamic team! About us: Our Difference: What makes Lafayette Federal cutting-edge? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! We have been recognized nationally by (1) Newsweek’s America’s Best Bank’s list, (2) we’ve received a 5-star rating from Bauer financial, and (3) we’ve also ranked #12 in S&P Global’ s Top Performing Credit Union’s in 2022 for the second year in a row! Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community. Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry. About the role: Lafayette Federal Credit Union is seeking a strategic, execution-minded Marketing Manager to lead marketing initiatives that drive member engagement, acquisition, and growth across Lafayette Federal’s branch network. This role is responsible for developing and executing localized, branch-centric marketing strategies that increase foot traffic, deepen member relationships, support branch sales goals, and strengthen the connection between our brand and the communities we serve. Working closely with Branch Operations, Branch Managers, and Business Development teams, this role translates enterprise marketing strategies into effective, on-the-ground programs that support branch performance and community presence. Requirements Branch Marketing Strategy & Local Engagement • Develop and execute branch focused marketing strategies that drive account growth, product adoption, and in branch engagement. • Partner with Branch and Business Development teams to identify local market opportunities, member needs, and growth priorities. • Support branch specific initiatives such as product promotions, community events, grand openings, and in-branch campaigns. • Ensure branches are equipped with timely, on brand marketing materials that support sales conversations and member education. • Champion best practices that enhance the member experience within branch environments. Campaign Planning & Execution • Plan, manage, and execute integrated marketing campaigns that support branch goals across digital, print, OOH, and in branch channels. • Customize enterprise campaigns for local branch execution, ensuring relevance by market and audience. • Maintain a branch marketing calendar to coordinate promotions, events, and communication across locations .• Oversee production and deployment of branch marketing materials, including signage, collateral, digital displays, and event materials. Data, Performance & Market Insights • Use branch level performance data, member insights, and local market trends to inform campaign strategy and optimization. • Measure the effectiveness of branch campaigns using KPIs such as foot traffic, appointment volume, product adoption, and campaign response. • Partner with analytics and marketing leadership to evaluate ROI and recommend improvements for future branch initiatives. • Share insights and performance summaries with branch leadership and marketing stakeholders. Training, Communication & Cross Functional Collaboration • Serve as a key marketing partner to Branch Managers, Retail leadership, and Business Development teams. • Participate in branch and cross departmental meetings to understand priorities and align marketing efforts accordingly. • Develop and maintain branch marketing guides, toolkits, and FAQs to support frontline teams. • Assist the PVP, Marketing in preparing branch performance updates, leadership presentations, and executive communications. • Act as a central point of contact for branch related marketing requests and initiatives. Vendor & Budget Management • Manage relationships with vendors and agencies supporting branch marketing initiatives, ensuring high quality execution and on time delivery. • Ensure vendor deliverables align with brand standards, compliance requirements, and branch needs. Experience: • Bachelor’s degree in Marketing, Communications, Business, or a related field. • 5+ years of experience planning and executing marketing campaigns, preferably with experience supporting retail locations, financial institutions, or multi location environments. • Strong project management and organizational skills, with the ability to manage multiple branch initiatives simultaneously. • Excellent communication and relationship building skills, with experience collaborating across teams. • Strong understanding of marketing channels, including email, digital advertising, local marketing, content, and in branch communications. • High attention to detail and ability to execute in a regulated environment. Top benefits or perks: Joining Lafayette Federal comes with perks to support you in your personal and professional journey. We provide employees with a generous benefits package including: Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan) Fully funded deductible (HMO Plan) 401k employer matching contribution Income protection with life insurance, short and long-term disability Paid time off, holiday leave & birthday leave Educational assistance Commuter benefits program and more ! Pay: $86k - $105k annually depending on experience and qualifications. The job posting highlights the most critical responsibilities and requirements of the job. It is not all-inclusive. There may be additional duties, responsibilities, and qualifications for this job.

Responsibilities

The Marketing Manager will develop and execute branch-centric marketing strategies to drive member engagement, acquisition, and growth. This role involves collaborating with branch operations and business development teams to implement integrated campaigns across various channels.