Lano Equipment, a trusted name in equipment sales and service since 1946, is looking for a Marketing Manager to join our growing team at our Shakopee location. If you’re a strategic thinker with a passion for data-driven marketing and brand development, this is your opportunity to lead impactful campaigns and drive growth across multiple channels.

Key Responsibilities:

• Develop, implement, and manage marketing strategies to support business growth and brand awareness.
• Analyze and report on marketing performance using Google Analytics and other tools.
• Oversee digital marketing campaigns, SEO/SEM, email marketing, social media, and website content.
• Coordinate with vendors, graphic designers, and internal departments to ensure marketing consistency.
• Plan and manage promotional events, state/county fairs, trade shows, and local marketing initiatives.
• Monitor market trends and competitor activity to identify opportunities.

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in marketing, preferably in a B2B or equipment-related industry.
• Proficient in Google Analytics and data-driven marketing.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication, project management, and organizational skills.

Why Work With Us?

• Competitive salary with full benefits (medical, dental, 401k, paid time off, and more)
• Supportive team environment with a respected, family-owned company
• Opportunities for professional growth and advancement
• Be part of a company with deep roots in the community and a reputation for excellence

Job Type: Full-time
Pay: $65,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off

Work Location: In perso

• Develop, implement, and manage marketing strategies to support business growth and brand awareness.
• Analyze and report on marketing performance using Google Analytics and other tools.
• Oversee digital marketing campaigns, SEO/SEM, email marketing, social media, and website content.
• Coordinate with vendors, graphic designers, and internal departments to ensure marketing consistency.
• Plan and manage promotional events, state/county fairs, trade shows, and local marketing initiatives.
• Monitor market trends and competitor activity to identify opportunities