Marketing Manager, Lay's Brand;市场经理，乐事品牌 at PepsiCola Bottling Company of New York Inc

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

25 Mar, 26

Salary

0.0

Posted On

25 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Thinking, Business Insight, Creative Excellence, Project Management, Cross-functional Influence, Brand Engagement, Campaign Planning, Brand Distinctiveness, Collaboration, Communication, Data Analysis, Market Research, Consumer Insights, Marketing Innovation, Leadership, Creativity

Industry

Food and Beverage Services

Description

Overview This role is new role designed with critical scope and responsibilities to support Lay’s Mega brand consumer engagement plan delivery and total brand equity building, including: Strategic Thinking: support business analysis and identify growth opportunities for the platform Business Insight: closely monitor and analyze business momentum, evaluate competition landscape and identify issues/opportunities. Creative Excellence: lead the evolvement of creative excellence with campaign delivery and team capability building Advanced Project Management: take full ownership to lead mega campaign (E2E campaign with NPD and global management), design total brand distinctive experience and the landing of full year cross-brand activities Cross-functional and Global Influence: Engage, enroll, and influence cross-functional and global partners, including media, insight, BU & MU sales, GTM, R&D, Ops, etc. to drive business growth, OTIF landing and global-local alignments. Responsibilities Design and deliver Lay’s mega brand consumer engagement strategy: Support total engagement plan strategy planning and landing Develop business model and drive cross function endorsement Elevate Lay’s brand distinctiveness: Identify brand problem-to-solve and develop brand building strategy among young cohort, including media and social plan Evolve creative excellence and take full leadership of quarterly campaign planning and landing Design elevated brand experience with full year cross brand collaboration plans Qualifications Independent project leadership to bring cross-functional teams together to deliver OTIF Strong creativity and sufficient experience of driving creative excellence to unlock new ways of brand communication Strong influential skills in managing cross functional partners and global partners Professional working proficiency in English is a must Solid knowledge of marketing innovation / campaign development / consumer Insights / market research 8+ years of proven experience in marketing, preferably with FMCG Passionate on brand marketing and innovation Strong data analysis skill, logical thinking with a clear mind Very committed and accountable with a high sense of responsibility to follow things regardless of challenges Great collaboration and communication skills Creative, open minded and digital savvy

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Responsibilities

The Marketing Manager will design and deliver Lay’s mega brand consumer engagement strategy and elevate the brand's distinctiveness through creative campaigns. They will also lead cross-functional collaboration to drive business growth and ensure effective campaign execution.