SUMMARY/OBJECTIVE

Are you passionate about social media and digital marketing? Do you thrive on creating eye-catching designs, building brand recognition, and crafting content that connects? Are you energized by strategy, storytelling, and using your creative skills to drive business growth? If so, we have the perfect opportunity for you.
Our Marketing Manager coordinates digital and social media platforms—developing creative content, designing marketing collateral and advertisements, managing digital signage, and building branded email templates that fuel customer journeys within Salesforce Marketing Cloud.
This role oversees the creation and maintenance of web content, CMS updates, SEO/SEM strategy, marketing automation, and performance analytics. The Marketing Manager works closely with the marketing team to support all communication initiatives and partners with vendors to execute integrated digital campaigns aligned with business goals, brand identity, and growth objectives across our B2B and consumer audiences.

EDUCATION AND EXPERIENCE

• Associate’s Degree in Marketing or Communications Preferred
• At least 2 Years Business Marketing or Business Communications Experience Preferred
• Proficient in Microsoft Office
• Experience with Adobe Suite of Products Preferred
• Knowledge of website and marketing analytics tools
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Experience with SEO and Social Media Advertising Preferred
• Valid Driver’s License

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Manage updates and enhancements to the company websites, including the development of landing pages, product pages, banner graphics, and other digital assets.
• Use Adobe Creative Suite (Illustrator, Photoshop, InDesign) to conceptualize and design a wide range of marketing collateral—brochures, ads, newsletters, postcards, posters, banners, social media graphics, signage, handouts, invitations, and more—in collaboration with the marketing team.
• Maintain visual consistency across all brands (Legence Bank, American Farm Mortgage, and Kotner Title), and create/update brand style guides to ensure alignment in all materials.
• Research and recommend innovative media platforms, design tools, and creative applications to keep the team ahead of marketing and design trends.
• Develop, and execute an integrated digital marketing strategy focused on measurable outcomes—utilizing SEO/SEM, social media, websites, video, paid media, and email marketing.
• Oversee the growth, engagement, and optimization of all social media platforms, ensuring a consistent voice and strong digital presence.
• Monitor digital marketing trends and platform updates to inform strategy and drive innovation.
• Analyze campaign and platform data to provide strategic insights and recommendations to the VP of Marketing & Communications.
• Track and report on the performance of digital marketing campaigns, using data to evaluate ROI and customer experience across all digital touchpoints.
• Lead the implementation and integration of marketing tools such as Google Analytics, Salesforce Marketing Cloud, and marketing automation platforms.
• Propose and execute creative growth strategies across digital channels, including new platforms and experimental marketing initiatives.
• Collaborate with cross-functional teams to design landing pages and optimize the digital user experience and conversion funnels.
• Champion brand engagement by building and nurturing digital communities, using insights from followers and industry trends to drive innovation and deepen audience connection.
• Coordinate day-to-day communications with internal teams and agency partners to ensure cohesive project execution.
• Partner with stakeholders to manage content review processes (PMR), campaign analytics dashboards, timelines, and milestone tracking.
• Support business line objectives by aligning digital marketing strategies with broader marketing plans to drive revenue and brand growth.
• Manage vendor relationships and platforms related to social listening, analytics, SEO/SEM, and reputation management to ensure optimal brand visibility and sentiment.
• Assist in the production and distribution of podcasts and blogs, expanding content reach across all digital platforms.
• Perform additional duties and responsibilities as assigned to support marketing and communications goals.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.