ABOUT ALDER:

Alder supports families as they navigate the aging continuum. Our life care managers are experienced social workers and nurses who provide both guidance and hands-on assistance, from coordinating medical care and assessing home safety to attending appointments and facilitating family conversations. We work directly with aging adults and their supporting family members, adapting our involvement based on each family’s needs, whether that’s occasional consultations or immediate crisis support. Our goal is simple: to help families manage the practical and emotional aspects of aging with confidence.
To learn more about Alder, visit: www.askalder.com

REQUIRED SKILLS / EXPERIENCES:

• Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer. Prior experience with local marketing is a plus.
• Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI.
• Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns. Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV.
• Strong project management skills with the ability to drive both creative and technical aspects
• Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS
• Ability to work independently, meeting deadlines with a positive attitude and eagerness to learn
• Excellent written and verbal communication ability

THE ROLE:

Alder is seeking a dynamic and strategic Marketing Manager to drive the growth and engagement of our community through innovative marketing programs. Reporting to the Head of Marketing and collaborating closely with Operations and Product teams, you will work cross-functionally and with external partners to implement high-impact organic and paid campaigns that increase awareness, acquisition, and retention. This role is a blend of strategic planning and hands-on execution, perfect for a creative and analytical marketer passionate about making a meaningful impact in the health and wellness space.

RESPONSIBILITIES:

• Contribute to organic strategy in partnership with the Head of Marketing
• Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events
• Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative
• Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within senior care and healthcare
• Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget
• Think strategically, creatively and analytically to identify new demand generation programs
• Shape the long-term marketing roadmap, identifying opportunities to define Alder as a thought leader in senior care and healthcare innovation
  Alder is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.