Marketing Manager - Lifestyle at Frasers Group
London, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

08 Nov, 25

Salary

0.0

Posted On

09 Aug, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Project Management Skills, Management Skills, Powerpoint, Retail, It

Industry

Marketing/Advertising/Sales

Description

Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

WHY JOIN US?

Our vision– we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

  • Think without limits - Think fast, think fearlessly, and take the team with you
  • Own it and back yourself - Own the basics, own your role and own the results
  • Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?
Job Description
Sports Direct is a leading international retailer of sports and fitness footwear, clothing, and equipment. A brand driven by purpose; our mission is to use the powers of sport to champion the legend in everybody. Whatever your sport, whatever your style, and whatever your ambition, we offer the quality and choice to make everyone feel like a winner. Whether it’s football, running, training, boxing, walking, dance, cycling or swimming, we aim to serve, support, and inspire with products that bring out the best in everyone.

The past 5 years have been monumental for Sports Direct, from the elevation of our creative work and retail offering, to launching extensive purpose led campaigns and we are now looking for a passionate, creative and commercial Marketing Manager to join us. Your role will consist of:

  • Working in collaboration with the Group Head of Marketing across all of the marketing strategies and activities focussing on the Sports Direct Lifestyle offering each season, driving brand and commercial growth across Sports Direct.
  • Managing the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI’s and deadlines.
  • Building outstanding relationships and collaborate with the internal teams, including- PR, social, media, digital marketing, ecomm, email and retail to deliver campaigns across Sports Direct owned channels.
  • Being the gatekeeper to Lifestyle seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
  • Communicating, aligning and briefing relevant stakeholders on seasonal kick-offs, launches and commercial priorities
  • Attending seasonal sell-in meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
  • Working with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
  • Building collaborative relationships with the Lifestyle marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
  • Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.

QUALIFICATIONS

  • Full understanding and proven track record of delivering outstanding integrated marketing campaigns
  • Strong knowledge of marketing channels and project management skills
  • Excellent planning and management skills
  • Advanced communicator
  • Passion for Sport & lifestyle/fashion is preferred but not required
  • Keynote/ Powerpoint
  • Prior experience of working in fashion, sport, lifestyle or retail
  • 3+ years marketing experience
  • Enjoys working in a highly collaborative ‘best idea wins’ environment to execute whilst also juggling multiple priorities
    Additional Information
    Along with your benefits package we also offer a wide range of perks for our colleagues:

How To Apply:

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Responsibilities
  • Working in collaboration with the Group Head of Marketing across all of the marketing strategies and activities focussing on the Sports Direct Lifestyle offering each season, driving brand and commercial growth across Sports Direct.
  • Managing the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI’s and deadlines.
  • Building outstanding relationships and collaborate with the internal teams, including- PR, social, media, digital marketing, ecomm, email and retail to deliver campaigns across Sports Direct owned channels.
  • Being the gatekeeper to Lifestyle seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
  • Communicating, aligning and briefing relevant stakeholders on seasonal kick-offs, launches and commercial priorities
  • Attending seasonal sell-in meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
  • Working with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
  • Building collaborative relationships with the Lifestyle marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
  • Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on
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