Marketing Manager at Lytegen

Ajitgarh, Punjab, India -

Full Time

Start Date

Immediate

Expiry Date

22 Jan, 26

Salary

0.0

Posted On

24 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Meta Ads, Lead Generation, Brand Development, Content Planning, Creative Direction, Project Management, Communication Skills, Data Analysis, ROI Optimization, Team Management, Campaign Strategy, Website Management, Creative Production, Stakeholder Coordination, Entrepreneurial Mindset

Industry

Professional Services

Description

We are seeking a highly skilled Marketing Manager to lead, execute, and manage marketing initiatives for our solar companies in the US and India. This role requires someone with an aggressive performance-marketing background (especially in Meta Ads — Facebook/Instagram) who can also oversee a broader marketing function — brand development, website, content, creative assets, and outsourced talent. This is a leadership-track role: you will both execute media campaigns hands-on and manage a mix of freelancers, firms, and specialists (content, graphics, video, website) to create a cohesive marketing engine that drives performance and brand strength. Key Responsibilities Performance Marketing Own and operate Meta Ads campaigns (Facebook/Instagram) — planning, launching, optimizing, and scaling. Drive lead generation and sales through structured testing, data analysis, and ROI optimization. Expand into other paid channels (Google, YouTube, LinkedIn) as needed. Marketing Management Oversee a small marketing team (freelancers, agencies, or in-house specialists). Manage creative production — graphics, videos, content — ensuring consistent brand identity. Work with web developers/designers to maintain and improve company websites and landing pages. Align marketing strategy with business goals across both the US and India operations. Brand & Strategy Build and refine the brand image, messaging, and visual identity. Develop campaign strategies for awareness, engagement, and conversion. Ensure all marketing activities support the company’s sales objectives. Required Skills & Background Proven expertise in Meta Ads with experience running large-scale, results-driven campaigns. Strong background in performance marketing & lead generation (B2C or solar/renewable energy experience is a plus). Ability to manage and coordinate multiple stakeholders — freelancers, agencies, designers, editors, content writers. Experience in brand building, content planning, and creative direction. Strong project management skills: organized, detail-oriented, and accountable. Excellent communication skills to work across US and India teams. Who We’re Looking For A hands-on executor in media buying, but also capable of stepping back and leading a small marketing team. Someone entrepreneurial and aggressive, with a focus on results and ROI. A professional who understands how to blend performance marketing with brand/creative strategy. A leader ready to grow into a Head of Marketing role as the company scales.

Responsibilities

The Marketing Manager will lead and manage marketing initiatives for solar companies in the US and India, focusing on performance marketing and brand development. This includes overseeing Meta Ads campaigns, managing a marketing team, and aligning strategies with business goals.