• Build an independent marketing structure: Increase BREYER's brand awareness, manage leads, prepare contacts for sales (sales enablement), and create market transparency.
• Responsible for marketing and communication measures from conception to implementation.
• Creating content for websites and social media, texts about new products, advertisements, presentations, brochures and product documentation, as well as designing trade fair stands.
• Plan and organize national and international trade fairs, events and in-house shows together with the sales department.
• Independently develop and establish meaningful marketing key performance indicators (KPIs).
• Managing and monitoring the performance of external web and hosting service providers
• Set up and independently evaluate web analytics
• Optimize and operationally manage SEO and GEO (Generative Engine Optimization for AI searches).

Requirements profile

YOUR PROFILE

• Degree in marketing, economics or communication or comparable qualification with proven professional experience
• At least 3 years of B2B marketing experience, demonstrably also with lead or data processes.
• Independently implemented or significantly contributed to the design of a CRM or marketing automation system.
• Proven experience with web analytics and evaluation of own key performance indicators
• Excellent Excel skills, confident handling of data, and an understanding of data models and interfaces.
• Fluent German and English
• Understanding of lengthy purchasing processes and buying centers with multiple stakeholders, as is common with complex capital goods or in mechanical and plant engineering.

Services & Benefits

OUR RANGE

An innovative environment in a globally operating company, team-oriented and communicative work, and a good onboarding process into our team.

• We offer flexible working hours, including mobile working.
• Performance-based compensation with a success component
• Numerous benefits such as bike leasing, health management, retirement savings

Application & Contact

CONTACT & INFO

• We look forward to receiving your application, stating your salary expectations and earliest possible start date.