If you enjoy a dynamic, international working environment and like to work in a highly motivated and friendly team, you are in the right place! You can expect an open corporate culture with flat hierarchies as well as interesting and challenging tasks. As part of your induction, you will be optimally prepared for your area of responsibility.
Become part of our Constructor Community and complete the team " Marketing and Brand Management " in the north of Bremen as

ABOUT THE ROLE:

The Marketing Team is dedicated to enhancing the university’s brand presence and supporting its strategic goals through creative storytelling across various marketing channels. By developing data-driven campaigns and innovative outreach strategies, the team plays a key role in supporting the Recruitment & Admissions teams in attracting prospective students. Through compelling content and impactful branding, we effectively showcase the university’s unique academic offerings and international community to a global audience.

YOUR RESPONSIBILITIES:

• Manage all performance marketing efforts to drive student recruitment, including the conceptualization, planning, execution, and optimization of international advertising campaigns across various digital channels (Meta, Google, LinkedIn)
• Expand and diversify the performance marketing channels, integrating new platforms such as YouTube, TikTok, and other relevant platforms to further enhance student recruitment efforts worldwide
• Plan, organize, and promote webinars as a key student recruitment tool, ensuring high engagement and attendance through targeted marketing strategies
• Oversee and provide input on creative content (ads, visuals, messaging) for performance marketing campaigns, collaborating with designers and content creators to ensure compelling and high-performing marketing materials
• Build in-house expertise for the independent management of campaigns
• Continuously track, analyze, and report on key performance indicators (KPIs), optimizing campaigns for effectiveness and ROI
• Monitor and refine the student customer journey across all digital touchpoints, ensuring seamless user experience, retargeting, and engagement
• Independently manage projects, including planning, scheduling, budget control, and process management, ensuring smooth execution of marketing initiatives