Proway has over 25 years of experience in carrying out IT projects and software development and is represented at its central locations in Stuttgart, Ulm-Blaustein and Munich for its globally operating customers in the automotive, aerospace & defense, banking & insurance, logistics, industry, telecommunications, public institutions, wholesale, chemicals, electrical & electronics, textiles, pharmaceuticals, mechanical engineering, food, etc. sectors.To strengthen our team, we are looking for a full-time employee (40 hours/week) for our Ulm-Blaustein location, on a permanent contract.Marketing Manager (m/f/d) – Focus: B2B & Product MarketingTasksProduct Marketing & Campaigns: You will develop targeted B2B marketing campaigns and communication concepts for our own software products.
Content Creation: You will populate our homepage and social media channels with relevant, engaging content.
Graphic & GUI Design: You will design brochures, flyers and presentations, and prepare visual screen assets and user interface layouts (e.g., via Figma / Adobe XD) for our software development teams.
Web performance: You maintain and optimize our WordPress homepage and drive efficiency improvements through the use of modern AI tools.
Event Management: They conceptualize, organize, and support our trade fair appearances (approx. 2-4 trade fairs per year) from the initial idea to on-site execution.
qualificationSolid foundation: A completed degree (e.g., business administration with a focus on marketing, media economics, communication design) or comparable training.
Industry experience: Relevant professional experience in B2B marketing, ideally directly in the IT industry or in a software-driven/technical environment
Creative tools: Confident use of the Adobe Creative Cloud (especially Photoshop, InDesign), a good visual sense for digital user interfaces, or initial experience with tools like Figma/Adobe XD are a big plus, but not a requirement.
Tech & AI mindset: You are passionate about IT topics and eager to actively try out modern AI tools and use them to accelerate your daily workflows.
Personality: You are a strong communicator, enthusiastic about organization, and have a structured work style.
Language skills: Fluent German and good English skills for professional communication with our B2B customers.
BenefitsPermanent employment contract with attractive conditions
an innovative and firmly established company
secure workplace
excellent development opportunities
Sustainability - through working in an innovative and future-oriented company
Teamwork - developing solutions with our creative and dynamic team
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