YOUR PROFILE

• Bachelor’s degree in marketing or engineering required.
• 10 years in a web marketing and sales/business development management role in a B2C or B2B environment. (B2C marketing management experience is more preferable than B2B)
• Working experience as a marketer manager/leader in Saas companies is a plus.
• Knowledge of the Factory Automation industry is preferred. Experience with Web system development Sound knowledge of SEO, CRM, & behavioral targeting and expert level experience with web management tools such as Google Analytics.
• Experience with Internet marketing metrics; conversion rate, web best practices.
• Highly proficient in Microsoft Office Suite (PowerPoint, Excel, Word, Access).
• Must be strategic, high energy, technical and an effective communicator with strong analytical, project management, critical thinking, and presentation skills.
• Must have a high level of energy, enthusiasm, leadership, and mentorship.
• Must be flexible, eager to learn and open to new ideas.
• Travel as required, up to 25%.

ABOUT US

MiSUMi Europe is not like any other company
Our journey starts with Konichiwa (こんにちは) - Because with us Japan meets Europe
We MISUMI, a Japanese group, rely on capable, culturally open and motivated employees in Frankfurt. With more than 20 million products worldwide and 80 trillion configuration possibilities, we are setting new standards in automation technology as well as for stamping dies and injection molding applications
We offer an exciting and international work environment in connection with performance-based remuneration and opportunities for career development within the company. Join MISUMI and become a part of our team!
Diversity is an important part of our global corporate culture. Therefore we are pleased to receive applications from severely disabled people, who are given preference if they have the same qualifications.

YOUR ROLE AND RESPONSIBILITIES

As a marketing manager, you will assert exceptional business leadership to drive dramatic growth in MISUMI’s European Digital Manufacturing service offerings(meviy). This individual leads the development and implementation of a marketing and business development strategy that raises brand awareness, promotes the new service, generates leads, and wins new business. This role leads all aspects of a digital and traditional marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams.
Why not aim to achieve global number 1 platformer(meviy) together with a member of our multinational team of around 300 employees from over 33 European countries?

YOUR TASKS WILL FOCUS ON THE FOLLOWING ACTIVITIES:

• Lead creation of globally competitive web portal for brand’s expansion to the European market.
• Provide extensive knowledge of web technologies, techniques, and best practices to create a world class web presence.
• Provide marketing expertise to lead and manage collaborative activities of marketing specialists, and outside advertising, PR, and SEO consultants to accelerate growth.
• Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
• Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics. Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
• Explore the effectiveness of engineering influencers and social media channels and obtain appearances, paid ads & partnerships for our services.
• Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
• Compose and distribute original content such as case studies, e-newsletters, and advertising, that promote our DM platform’s automated solution.
• Develop presentations and training materials that will strengthen the sales team’s understanding and approach to securing business wins.