The Marketing Manager will lead brand growth, consumer engagement, and sales acceleration across E-commerce (Amazon, Flipkart, Website) and Quick Commerce (Blinkit, Zepto, Instamart) platforms. The role involves end-to-end ownership of digital marketing campaigns, trade schemes, promotional activities, and consumer activations, ensuring high ROI and alignment with the brand’s growth target of ₹2 Cr+ monthly sales.

QUALIFICATIONS & SKILLS

• Education: MBA in Marketing or related field.
• Experience: 5–10 years in FMCG/D2C/E-commerce marketing.
• Strong knowledge of digital performance marketing, e-commerce trade marketing, and influencer strategy.
• Proficiency in Excel, Power BI, and campaign management tools.
• Excellent negotiation skills for platform visibility & promotions.
• Analytical mindset with creativity to drive consumer love.
  Job Type: Full-time
  Pay: $5,000.00 – $16,000.00 per month
  Work Location: In perso

1. Brand Strategy & Positioning

• Develop and implement annual brand marketing calendar for Eatopia across all online channels.
• Build positioning strategies around 100% Clean Snacking and health-focused messaging.
• Work closely with design & content teams for packaging communication and creative campaigns.

1. E-commerce & Quick Commerce Marketing

• Plan and execute platform-specific campaigns (Amazon Great Indian Festival, Flipkart BBD, Blinkit Weekend Sale, Zepto Payday Sale).
• Negotiate with platforms for visibility slots, banner ads, sampling campaigns, and cross-promotions.
• Track platform spends vs ROI and optimize promotional investments.
• Ensure strong product content, SEO optimization, and review/rating improvements on Amazon/Flipkart.

1. Digital Marketing & Consumer Acquisition

• Lead performance marketing (Meta Ads, Google Ads, Influencer campaigns, SEO).
• Plan UGC (User Generated Content), influencer tie-ups, and community building.
• Manage website marketing campaigns including email, WhatsApp, and loyalty programs.
• Track CAC (Customer Acquisition Cost), Repeat Purchase Rate, CTR, and ROAS.

1. Promotions & Trade Schemes

• Design and roll out monthly promotions (discounts, bundles, BOGOs, flash sales).
• Ensure Internal Order (IO) approvals for promotions, trade schemes, and digital spends.
• Track scheme performance vs. budget vs. claim settlements in coordination with Finance.

1. Market Research & Consumer Insights

• Conduct competitor benchmarking for pricing, promotions, and new product launches.
• Gather consumer insights from online reviews, surveys, and focus groups.
• Share inputs with NPD team for new product pipeline.

1. Analytics & Reporting

• Own Marketing KPIs dashboard (Power BI/Excel) – Spend vs. Sales, ROAS, CAC, GMV uplift.
• Run monthly performance reviews with leadership and cross-functional teams.
• Track SKU/platform-level marketing ROI.