JOB OVERVIEW

We are seeking a dynamic and results-driven Marketing/Project Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess strong leadership skills and a deep understanding of marketing strategies. This role requires a creative thinker who can analyse market trends to develop effective marketing strategies. You will be responsible for overseeing the marketing department, managing projects, and ensuring that all marketing efforts align with our business objectives.

SKILLS

• Warm and approachable
• Creative but practical
• Proactive and self motivated
• Community-minded
• Collaborative team player
• Flexible and resilient
  If you are passionate about marketing and eager to make an impact within an established healthcare provider, we encourage you to apply for this exciting opportunity as a Marketing and Projects Manager!
  Job Type: Full-time
  Pay: £35,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Edinburgh EH2 4PY: reliably commute or plan to relocate before starting work (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person
Reference ID: MC-M

• Social Media Management: Develop and lead marketing campaigns across Facebook, LinkedIn, and Instagram to increase brand awareness and engagement.
• Marketing Collateral: Design and oversee the production of brochures, leaflets, and presentation folders to support promotional efforts.
• Website Management: Collaborate with external agency partners to ensure the company website is up to date, user-friendly, and SEO-optimised.
• Internal Communications: Create and distribute engaging internal newsletters to support staff engagement and information flow
• Marketplace Listings: Maintain and optimise listings on platforms such as Lottie and Carehome.co.uk to improve visibility and generate enquiries.
• Event Planning: Organise and deliver both company-wide and community events, ensuring alignment with brand identity and resident engagement objectives
• Community Engagement: Support local engagement activities within care homes, strengthening ties with the wider community.
• Sponsorships & Advertising: Coordinate sponsorships and paid advertisements to support strategic brand goals.
• Branded Materials: Source and manage branded items (e.g., bags, bottles, aprons, signage) to ensure consistency in corporate identity.
• Facilities Oversight: Manage maintenance personnel and coordinate refurbishment projects across care homes.al.
• Interior Improvements: Oversee home decoration and improvement initiatives to enhance resident comfort and aesthetics.
• Project Management: Lead strategic improvement projects, managing timelines, stakeholder contributions, and successful delivery.
• Feedback & Insights: Design and conduct internal surveys to collect staff feedback and inform organisational planning.
• Content Coordination: Work with care staff and activities teams to capture engaging stories, moments, and events.
• Content Management: Systematically organise and archive photo and video content for easy access and future social media use.
• Staff Training: Coordinate staff training sessions and professional development opportunities to support continuous learning and service excellence.
• Awards & Recognition: Identify and submit applications for relevant care, business, and marketing awards to enhance reputation and celebrate achievements.