Marketing Manager (Marintec) at Informa

Hong Kong Island, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Planning, Global Maritime Trade Association Management, Partnership Management, Media Relations, Agency Management, International Buyer Engagement, VIP Stakeholder Engagement, Cross-Functional Collaboration, Stakeholder Management, Negotiation, B2B Events, English Fluency, Cantonese Fluency, Mandarin Fluency

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description 1. Strategic Marketing Planning Develop a comprehensive, industry-aligned and actionable marketing strategy for Marintec China , with clear key milestones to drive successful event delivery, enhance global influence and achieve core business objectives (e.g., international visitor/supplier growth, brand leadership consolidation). 2. Global Maritime Trade Association & Partnership Management Proactively cultivate, develop and maintain long-term strategic partnerships with global maritime trade associations , government maritime authorities, and key industry media outlets to leverage their resources for event promotion and internationalization. Identify and foster high-value international strategic partnerships (including overseas sister events, maritime industry clusters, and global business chambers) to enhance Marintec China's global profile, expand international reach, and drive cross-border visitor/supplier acquisition. Oversee the development and implementation of integrated global media plans (covering international maritime trade publications, digital platforms, and industry forums) to maximize Marintec China's global awareness, drive targeted international traffic, and secure extensive industry-specific media coverage. 3. External Agency Management Evaluate, select and manage external agencies to support global marketing strategy execution, ensuring alignment with Marintec China's brand positioning and internationalization goals. 4. International Buyer & VIP Maritime Stakeholder Engagement Lead the sourcing, outreach and confirmation of high-profile, industry-relevant speakers from the global maritime sector for targeted sector forums and conference sessions. Take charge of international VIP guest relationship management 5. Cross-Functional Collaboration for Internationalization Goals Work closely with internal stakeholders, including Marintec China Event Project Managers, International Sales Managers and Global Marketing Leadership, to ensure alignment of internationalization objectives, seamless information flow and coordinated execution of cross-border marketing initiatives. Establish and refine Standard Operating Procedures (SOPs) for internal collaboration, optimizing the efficient and effective utilization of internal resources. Qualifications Bachelor’s degree or above in Marketing, Communications, Public Relations or a related field. Minimum 6 years of progressive experience in strategic marketing, media relations or event management (preferably in B2B events). Established and strong professional network within the global maritime industry, including key international maritime trade associations, leading shipping/shipbuilding companies, maritime technology providers and industry media. Exceptional communication, negotiation, stakeholder management and relationship-building skills. Proven track record of managing multiple stakeholders simultaneously and delivering results in a fast-paced, dynamic work environment. Demonstrated experience in planning and executing international B2B event marketing/PR campaigns, as well as successfully securing high-profile maritime industry speakers and engaging with global trade associations. Fluency in both English , Cantonese and Mandarin (written and spoken) Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The role involves developing and executing a comprehensive marketing strategy for Marintec China to drive event success and enhance global influence, while proactively cultivating strategic partnerships with global maritime trade associations and media outlets. Key duties also include managing external agencies, leading international buyer and VIP engagement, and ensuring close collaboration with internal teams for cross-border marketing initiatives.