Marketing Manager - Maternity Cover at Bluetownonline Ltd
NUT, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

09 Jun, 25

Salary

38000.0

Posted On

10 Mar, 25

Experience

1 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Communication Skills, Small Business, B2B Marketing, Interpersonal Skills, E Commerce

Industry

Marketing/Advertising/Sales

Description

Job Title: Marketing Manager
Location: Benton, Newcastle Upon Tyne
Salary: £32,000 - £38,000 per year
Job Type: Full Time, FTC (Maternity Cover)
LamasaTech is looking for an experienced Marketing Manager to provide maternity cover.
LamasaTech is a market-leading specialist in digital signage displays, touch screens and kiosks. We are featured in TechRadar’s top interactive kiosk providers 2025 and were crowned winners of the North East England Chamber of Commerce’s Export Business of the Year Award in 2022. We work with a diverse range of industries internationally including Retail, Education and Government and Public Sector.
As our Marketing Manager (Maternity Cover), you will lead the marketing team to drive inbound leads and e-commerce sales, while building our brand to challenge the position of established players in the market. You’ll amplify our market reach to connect with international audiences and showcase our successful work with leading organisations such as Co-op and Costa Coffee. This is an exciting opportunity to make a significant impact in a fast-growing technology company.

SKILLS AND EXPERIENCE

  • 2 years of experience in a similar role, preferably in B2B marketing
  • 1 year experience of managing a team
  • Bachelor’s degree in marketing or a related field, or other marketing qualification
  • A people person with strong interpersonal skills
  • Excellent verbal and written communication skills
  • Ability to work autonomously in a fast-paced environment within a small business, managing multiple projects and deadlines
  • Desirable - 1 year experience in e-commerce
Responsibilities

Reporting to the Managing Director, your main responsibilities will include:

  • Lead the marketing department effectively to ensure goals and objectives are achieved to deadlines
  • Develop and execute comprehensive marketing strategies and campaigns to drive inbound leads and e-commerce sales
  • Manage all marketing activities and channels including SEO, PPC, content, email, social media, PR and events
  • Collaborate with colleagues to conduct market research and analyse trends to optimise results
  • Oversee website strategy and development to increase conversion rates - including content creation, shop management and blog
  • Develop email marketing strategies to optimise customer communications, lead nurturing and conversion
  • Oversee the social media strategy across LinkedIn, X and Facebook
  • Manage and assist with content creation including product videos, product specification sheets
  • Assist the Sales team with progressing opportunities as required including support with tender submissions and presentations
  • Plan and execute LamasaTech’s attendance at exhibitions and events to generate leads and build brand awareness
  • Collaborate with the Managing Director on the commercial strategy including market research to inform new product development, pricing and positioning
  • Monitor KPIs, goals and team performance to maximise results
  • Control our marketing systems to ensure systems are fulfilling requirements and identify any gaps
  • Collaborate effectively with cross-functional teams including Sales, Customer Success, and Technical
  • Work with partners on cross-marketing efforts including social media campaigns and co-branded content
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