DESCRIPTION

Content, Apps and Partner Engagement team is looking for an experienced Marketing Manager to drive customer acquisition, engagement, and monetisation for entertainment content on Fire TV and Fire tablets. The team is responsible for growing selection, deepening customer engagement, and monetising 3rd party apps and video content on Fire devices. We work with top video and entertainment partners with direct-to-consumer streaming propositions to delight Amazon customers with a wide selection of TV shows, movies, music and more. This is a unique opportunity to play a key role in establishing a rapidly growing category of content on Amazon’s best-selling devices.
As a Marketing Manager - Owned and Operated, you will build and execute marketing plans to drive app downloads on Fire devices, customer engagement, and monetisation via purchases of entertainment content and subscriptions. You will evaluate growth opportunities based on industry trends and internal data, being responsible for the fastest growing Digital Apps & Games content category by revenue. You will build integrated marketing strategies to drive growth of top entertainment content, working with internal and external partners to bring these campaigns to life. You will also work in collaboration with the devices marketing team on approaches to market Fire devices to new audience segments.
This is a 22-Month fixed term contract based out of our Berlin office.

Key job responsibilities

• Own and manage the day-to-day calendar planning for on-device content placements and email communications, ensuring optimal visibility and performance of entertainment content
• Lead the end-to-end email marketing execution, including content planning, audience segmentation, and performance optimization
• Serve as the operational expert within the team, maintaining best practices and driving process improvements for campaign execution
• Conceptualize, build, and execute multi-channel marketing campaigns, including targeting segmentation, and campaign performance analysis
• Draft and localise marketing collateral and advertising creative for various digital channels
• Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchases

The successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have an ability to thrive in a fast-paced environment. You will have a proven track record for executing successful marketing programs across multiple touch points.

BASIC QUALIFICATIONS

• Experience in professional non-internship marketing
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a marketing role

PREFERRED QUALIFICATIONS

• Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
• Experience using integrated campaigns to solve brand/business challenges
  Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
  m/w/d
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• Own and manage the day-to-day calendar planning for on-device content placements and email communications, ensuring optimal visibility and performance of entertainment content
• Lead the end-to-end email marketing execution, including content planning, audience segmentation, and performance optimization
• Serve as the operational expert within the team, maintaining best practices and driving process improvements for campaign execution
• Conceptualize, build, and execute multi-channel marketing campaigns, including targeting segmentation, and campaign performance analysis
• Draft and localise marketing collateral and advertising creative for various digital channels
• Participate in the establishment, implementation and measurement of the effectiveness of initiatives to drive content downloads, content usage, and in-app purchase