LET US WELCOME YOU HOME.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.
Our Vision: For every person to feel at home.
This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.

POSITION SUMMARY

The Marketing Manager is a dynamic and highly organized person, being the key partner with the Director of Marketing in driving lead generation, achieving growth targets, executing multi-channel campaigns, and supporting marketing projects for over 30 communities in Alberta and British Columbia. This role includes team leadership, brand management, agency coordination, budget oversight, and onboarding new communities. The ideal candidate will embody Optima Living’s values—fostering a collaborative, inclusive, and compassionate workplace.

Qualifications & Experience

• Bachelor’s degree in Marketing or Business or a related field.
• 5+ years of progressive experience in marketing management, including proven success in lead generation, campaign execution, and budget management.
• Strong leadership and team development experience, with a focus on driving results.
• Demonstrated ability to manage multi-channel campaigns, branding projects, and external agencies.
• Exceptional organizational and project management skills with a proven ability to manage multiple projects simultaneously, ensuring timely completion and thorough follow-through on all tasks.
• Experience with brand management or rebranding, including contributing to brand development or revitalization projects, ensuring consistent messaging and visual identity across channels, is highly valued.
• Proficiency in project management, including creating detailed work-back schedules, timelines, and ensuring task completion.
• Ability to write clear, comprehensive agency briefs that guide external partners effectively.
• Experience creating, managing, and tracking marketing budgets for multiple business units or communities.
• Proficiency with marketing tools and platforms (CRM, analytics tools, etc.) and a data-driven approach to decision-making

Key Responsibilities

• Lead Generation & Strategy: Develop and execute data-driven lead generation strategies that drive measurable growth. Ensure marketing initiatives are aligned with sales objectives and that the team consistently meets or exceeds performance targets.
• Team Leadership & Development: Lead and mentor a team of marketing specialists, coordinators, and co-op students, fostering a high-performance culture focused on accountability, creativity, and results. Ensure professional development and continuous learning within the team.
• Campaign Leadership: Oversee the planning, execution, and optimization of integrated marketing campaigns across digital, print, social, and event-based platforms. Prioritize initiatives based on impact and ROI to ensure resources are effectively allocated.
• Brand Leadership: Direct branding initiatives for Optima Living’s parent brands, ensuring consistency in brand messaging, visual identity, and strategic positioning across all marketing channels. Experience in brand management or rebranding is an asset.
• Budget Creation & Management: Develop, manage, and track marketing budgets for over 30 communities, ensuring fiscal responsibility and efficient use of resources. Maintain financial oversight of marketing activities, ensuring alignment with broader business goals.
• Project Management & Timelines: Demonstrate strong project management skills, including creating and managing work-back schedules and timelines for all tasks. Ensure that key milestones and deliverables are met to prevent any tasks from falling through the cracks.
• Agency & Vendor Management: Serve as the primary contact for external marketing agencies and vendors, ensuring deliverables are aligned with brand standards, timelines, and budgets. Craft detailed and effective agency briefs that set clear expectations and drive agency performance to maximize outcomes for campaigns and projects.
• Acquisitions & Community Onboarding: Support the acquisition of new communities and their onboarding into Optima Living’s marketing programs. Ensure smooth transitions and consistent brand integration during these critical phases.
• Project Management & Execution: Lead and manage complex marketing projects from concept to completion, ensuring cross-functional coordination, adherence to timelines, and successful execution. Ensure smooth and timely communication with communities across Alberta and British Columbia.
• Data & Performance Analysis: Track, analyze, and report on marketing performance across all channels. Use insights to optimize campaigns and strategies, ensuring continuous improvement and alignment with business goals.
• Stakeholder Communication: Maintain strong communication with internal stakeholders, including leadership and cross-functional teams, ensuring transparency and collaboration on key marketing initiatives. Exhibit strong written and spoken communication skills to facilitate clear and concise messaging across all levels of the organization.

Qualifications & Experience

• Bachelor’s degree in Marketing or Business or a related field.
• 5+ years of progressive experience in marketing management, including proven success in lead generation, campaign execution, and budget management.
• Strong leadership and team development experience, with a focus on driving results.
• Demonstrated ability to manage multi-channel campaigns, branding projects, and external agencies.
• Exceptional organizational and project management skills with a proven ability to manage multiple projects simultaneously, ensuring timely completion and thorough follow-through on all tasks.
• Experience with brand management or rebranding, including contributing to brand development or revitalization projects, ensuring consistent messaging and visual identity across channels, is highly valued.
• Proficiency in project management, including creating detailed work-back schedules, timelines, and ensuring task completion.
• Ability to write clear, comprehensive agency briefs that guide external partners effectively.
• Experience creating, managing, and tracking marketing budgets for multiple business units or communities.
• Proficiency with marketing tools and platforms (CRM, analytics tools, etc.) and a data-driven approach to decision-making.