SUMMARY

Salary:
96,800 - 121,000
Team:
Media
Location:
United States - Chicago Office

ABOUT US

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago’s Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country.
We’re committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.

The Marketing Manager, Media will be the subject matter expert on paid media, content generation, and digital media best practices to support the US market. You will be responsible for the delivery of media strategies that impact our consumers through the purchase journey to increase the quality of traffic to Dyson owned websites and impact business growth across all categories. Additional responsibilities include:
Leadership of digital media planning, evaluation, and auditing.
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Working in partnership with category leaders to deliver best communications, creative, and placement in brand, category, industry and needs-based journeys.

• Management of the media agency to reach the right audience through a variety of digital media channels.
• Employ new ways of advertising in the purchase journey across desktop, mobile, and tablet.
• Control media plans to ensure key booking dates are met, category managers are supported, and campaigns are delivered on time and driving full value of our media investment.
• Review of media agency performance and set KPI’s to ensure we continually achieve and exceed targets, while maintaining a positive return on our investment.
• Obsess over keyword optimization to ensure we win across all categories to convert active Dyson shoppers and drive consideration. Employ new strategies to demonstrate the Dyson difference and stimulate interest where tactically relevant to bring new traffic into Dyson.
• Brief owner to the media agency, who will manage and execute the creation of highly impactful marketing assets and innovative campaigns. Drive growth in each category, while managing cross-functional relationships internally and externally.
• Build relationships with global headquarters team to collaborate on reporting and new digital initiatives. Assist in the implementation of those programs and apply learnings that will influence decisions and assist overall marketing goals.

• Influence and drive change across the organization. Lead digital media planning and performance presentations.

  Media campaign management.

Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual, and digital creative input into the media strategy, working closely with creative teams.

• Build effective working relationships with stakeholders to ensure alignment on media plans, and with the category, eCommerce, retail, PR, customer service and owner engagement teams to drive integrated marketing strategies. Ensure all new product launches are represented correctly.
• Work with the category leads to fully understand category objectives. Design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
• Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
• Manage the media budgets, purchase orders, and media pricing in comparison to the market, and negotiation of media services, where applicable.

Build, develop and promote an effective team.
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Manage processes to ensure that the team is as effective as possible to meet business goals.

• Inspire, lead and motivate direct reports through regular feedback, 1:1’s, professional development plans, and objectives.
• Develop and upskill the team for their own continuous improvement. Prepare readiness for promotion opportunities.
• Inspire a passion for our product within the digital team and the wider marketing team.
• Support media team members to ensure they can communicate effectively throughout the organization, locally and globally.
• Work closely with marketing team to influence decisions to assist US digital marketing goals.