QUALIFICATIONS

• 2–5 years of experience in cannabis marketing preferred, extra points for CPG product marketing experience
• Strong understanding of cannabis platforms and retail/delivery ecosystems
• Proven track record in product launches and cross-functional project management
• Proficiency in social media management and content creation tools (Canva, Adobe Suite, etc.)
• Highly organized, proactive, and able to manage multiple priorities
• CRM or e-commerce platform experience a plus

ABOUT THE ROLE

Meraki Gardens / Vibes Wholesale is seeking a driven and creative Marketing Manager to lead the development and execution of marketing initiatives that support product launches, brand positioning, and digital presence. This role will work closely with leadership, production, design, and compliance teams to bring products and packaging concepts to market, execute go-to-market strategies, and generate marketing assets that directly support sales and brand growth.

CORE RESPONSIBILITIES

• Lead all aspects of new product development from concept through launch
• Collaborate with production, design, compliance, and leadership to bring innovative products and packaging to market
• Build comprehensive launch plans with timelines, messaging, promotional materials, and rollout strategies
• Track post-launch performance and adapt strategies as needed
• Develop premium packaging concepts that reflect the Meraki brand identity
• Ensure packaging meets compliance requirements and stands out in retail environments
• Manage and update brand profiles on LeafLink, Weedmaps, Leafly, iHeartJane, and company websites
• Optimize product listings with compelling descriptions, imagery, and accurate pricing
• Create and execute social media calendars for Instagram and other cannabis-friendly platforms
• Develop sell sheets, product cards, educational one-pagers, and promotional flyers
• Create and maintain a digital product menu for the sales team
• Design campaigns to support seasonal promotions, product drops, and new market opportunities
• Report on campaign ROI, lead generation, sales impact, and digital performance metrics