Job Description

Roles & Responsibilities

Strategic Marketing

• Develop and implement the company's overall marketing strategy aligned with business goals.
• Create annual marketing plans, campaign calendars, and budgets.
• Conduct market research and competitor analysis to identify growth opportunities.
• Monitor market trends and recommend innovative marketing initiatives.

Brand Management

• Build, strengthen, and maintain the HireStella brand identity.
• Ensure brand consistency across all digital and offline marketing materials.
• Develop brand messaging, positioning, and value propositions.
• Manage corporate branding, presentations, brochures, and promotional materials.

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage SEO, SEM, Google Ads, LinkedIn Ads, and Meta Ads campaigns.
• Oversee email marketing, lead nurturing, and marketing automation initiatives.
• Monitor website performance and improve user engagement and conversion rates.

Content Marketing

• Develop and manage the company's content marketing strategy.
• Work closely with the Head of Content and Creative team to produce high-quality content, including blogs, articles, case studies, videos, podcasts, and social media content.
• Manage the editorial and content calendar to ensure timely publication.

Lead Generation & Business Growth

• Design and implement lead generation campaigns to increase qualified B2B leads.
• Collaborate with the Sales team to improve lead conversion and customer acquisition.
• Develop marketing campaigns that support revenue growth and customer retention.
• Measure campaign effectiveness and continuously optimize performance.

Social Media Management

• Develop and execute social m