Roles & Responsibilities

Purpose of the Role:

The Digital Brand Marketing Associate will lead all marketing activities from concept to execution. Working closely with the marketing, creative, and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate testing.

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

Working knowledge of ad-serving tools (e.g., DART, Atlas).

Experience in setting up and optimizing Google Ads campaigns.

Proficiency with Google Analytics, Mixpanel or similar.

Experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads.

Familiarity with Freshworks (desirable).

Experience with Adjust, Appsflyer, or similar platforms for mobile tracking and deep linking.

Desired Candidate Profile

1. Professional Requirements: Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline. Proven working experience of 3 to 5 years in digital marketing and e-commerce brand management. Demonstrable experience leading digital brands in an e-commerce setting. Highly creative with experience in identifying tar