Job Description

Roles & Responsibilities

The Assistant Marketing Manager is responsible for driving the growth and execution of marketing strategies across a portfolio of F&B brands. The role is responsible for planning and executing integrated marketing campaigns, digital marketing initiatives, new product launches, social media strategies, local store marketing, and aggregator promotions to achieve business growth.

The ideal candidate is a highly motivated, results-driven marketing professional with strong leadership and people management skills, capable of leading a team of 15–20 members while managing multiple projects in a fast-paced environment. This role requires excellent analytical, communication, and stakeholder management skills with a strong customer-centric approach.

Key ResponsibilitiesBrand & Marketing Strategy

• Develop, propose, execute, monitor, and evaluate integrated marketing campaigns at both market and store levels.
• Drive brand growth through innovative marketing initiatives across assigned F&B brands.
• Plan and execute new product launches and seasonal campaigns while ensuring consistent brand messaging across all customer touchpoints.
• Develop and implement local store marketing initiatives to increase customer acquisition and sales.
• Continuously review brand performance and recommend short-term and long-term marketing strategies.
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Digital Marketing

• Manage digital marketing activities, including social media platforms, websites, mobile applications, and online ordering platforms.
• Plan and execute promotions across food aggregators and digital channels.
• Monitor campaign performance using analytics and performance metrics to maximize ROI.
• Coordinate with creative, media, PR, influencer, and digital agencies to deliver impactful marketing campaigns.
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Market & Consumer Insights

• Conduct competitor analysis and market research to identify trends, opportunities, and competitive advantages.