Marketing Manager at NBCUniversal

Wood Green, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

29 Jan, 26

Salary

0.0

Posted On

31 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Theatrical Marketing, Digital Marketing, Social Media Campaigns, Creative Development, Agency Management, Budget Management, Project Management, Communication Skills, Team Collaboration, Strategic Thinking, Innovation, Data Analysis, Campaign Development, Publicity, Relationship Building, Organizational Skills

Industry

Entertainment Providers

Description

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Universal Pictures International (UPI) is the International Distribution and Marketing division for Universal Pictures. In the United Kingdom, Austria, Spain, Italy, Germany, Switzerland, the Netherlands, France, Korea, Hong Kong, Australia, New Zealand, Mexico and China, UPI directly markets and distributes movies through its local offices, creating campaigns and release strategies that respond to the culture and market behaviour of those territories. In other parts of the world, UPI partners with Paramount and Sony in the distribution of all three companies’ films. Universal Pictures is part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal is a subsidiary of Comcast Corporation. Job Description Permanent, full time position. OVERVIEW The Marketing Manager role is responsible for developing, leading and executing consumer marketing campaigns for theatrical releases distributed by Universal Pictures International UK & Eire. KEY RESPONSIBILITIES Work closely with line manager to develop strategic direction for each assigned release Responsible for managing the development and implementation of tailored marketing plans for designated Universal theatrical releases within a specified budget Champion each assigned film to ensure it receives necessary attention and focus from internal teams, the broader organisation and agencies Collaborate with Creative Services Manager and the Global Creative team to execute creative campaigns that fully meet the needs of the UK market Responsible for organising and facilitating inspired kick-off and brainstorming sessions for each assigned film to ensure that each film is uniquely nurtured and developed Responsible for managing projects with a significant strategic and or financial importance Brief and lead the management of external agencies including creative and media to ensure plans and creative are in line with the strategic positioning as directed Project manage the cross functional team (including Publicity, Trade Marketing, Brand Partnerships, Creative, Data & Insights) to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent execution Continually strive to innovate and be ahead of the competition with new initiatives and ideas that deliver efficient return on investment and maximise box office. Where appropriate, partner with the Senior Manager, Special Projects, Events & Experiential and/or Senior Digital, Data & Insights Manager to deliver these projects Manage social agency for allocated titles, from briefing to film release to deliver consistent content delivery across the overarching film release campaigns Review and optimize digital media plans based on in-depth understanding of paid, owned and earned channels Project manage the cross functional team to ensure that all integrated elements come together in market as scheduled and within budget – proactively help to problem solve where issues arise to ensure excellent execution Champion each assigned film to ensure it receives the necessary attention and focus from the organisation and agencies SPECIFIC DELIVERABLES Campaign Development: For each designated Universal theatrical release develop a fully integrated marketing plan with a clear communication strategy, a defined target audience and media plan, working together with the Marketing Director and relevant leads in each functional team (Publicity, Partnerships, Exhibitor marketing) to ensure alignment across the campaign Ensure all Marketing Strategy documents are well drafted, accurate and up to date within the planning systems Monitor and evaluate performance of assigned titles against marketing objectives, working closely with Head of Insight & Analysis to deliver PCA Insights, Data & Reporting: Working with the Senior Digital, Data & Insights Manager, and the HO Research team: Leverage internal & external data sources to monitor and continuously optimise campaigns to maximise box office performance Collaborate with the Research team to define territory-specific insights needed, and incorporate learnings into campaigns Champion key insights and share learnings across functional teams to drive and inform strategic decisions Ensure opportunities for test & learn from media activity are utilised and the findings disseminated across the relevant team Budget: Responsible for managing the budget on each project or theatrical release allocated Responsible for delivering each project within the agreed P&L budget and for achieving the best possible balance between value for money and quality for each activity Communication: Host, as required, regular team updates to ensure the marketing team are generating fresh and relevant ideas, that campaigns are evolving in line with expectations of the release and that the marketing team remains on strategy Represent the Universal theatrical team by presenting at company hosted launches, media events, promotional partner event and exhibitor events and as need require Work closely with EMEA and HO teams to share ideas and provide regular campaign updates as needed. Attend cross-territory meetings as a representative of the UK team and circulate relevant notes to broader departments as necessary As required, attend company conferences and meetings to represent the UK theatrical team Communicate and work with production companies & film-makers during the campaign planning process Regular updates with line manager Digital & Social: On allocated titles: Monitor paid media performance across all major digital platforms to ensure proper delivery against audiences and relevant KPIs Work with Global Digital and Creative teams on content rollout, identifying asset gaps and territory-specific needs Responsible for regular digital reporting and measurement against KPIs Manage social agency briefing process, review and approve content calendar and community management and ensure assets and tone are appropriately utilised Incorporate intelligent data collection and reuse into all activity across the Universal digital estate Work closely with the Publicity lead to execute the content creator strategy Using the latest trends in social media, ensure each film’s social creative is effective at engaging the target audience Creative: Work with the Creative Services Manager, line manager, senior members of marketing team and Global Theatrical Team during the development of the creative campaigns and communication strategies for each release Responsible for adapting, developing and implementing the creative campaign and communications strategy for UK each Universal theatrical release Ensure that all communication going out from different individuals/functions is on strategy and within guidelines Agencies: Ensure all agencies appointed to work on Universal titles are accurately briefed in writing with expectations clearly outlined. Proactively manage agencies as needed to deliver quality and advantaged plans and materials Strive to achieve a balance between value for money and quality with each agency, working with Creative Services Manager when required Publicity: Work with the Publicity team to ensure the Universal publicity team is an integrated part of the planning and implementation process for every campaign Proactively ensure the publicity team delivers strategies that deliver awareness across all areas of media Innovation Seek out new and different approaches and ideas to bring freshness to each film. Ensure that recommended ideas are within strategy Proactively bring new and different ideas and examples of innovative marketing – whether tactical or strategic – to attention of marketing team to spark new thinking Responsible for organising and facilitating inspiring kick-off brainstorms of relevant films to ensure that each film has a strong raft of creative ideas specific to its objectives and strategy and subject matter Where appropriate, collaborate with the Senior Manager of Special Projects, Events & Experiential to execute innovative activations that drive impact and maximise ROI Qualifications KEY COMPETENCIES Thinks strategically Self-starting and self-governing Drives ideas through to actions and results Builds relationships / team player Inspires creativity and innovation Communicates effectively Enthusiasm and passion for film ABOUT YOU Extensive theatrical marketing experience with a track record of driving titles past £10m GBO Excellent knowledge of all aspects of the marketing mix; ability to devise and execute innovative marketing campaigns In-depth understanding of digital marketing with extensive experience delivering social media campaigns and managing social agencies Strong team player with ability to build and maintain relationships both internally within the organisation and externally Excellent communication skills (both oral and written) coupled with excellent presentation skills Excellent planning and organisational skills with the ability to work to tight deadlines in a fast-paced environment Demonstrated experience of working within a dynamic and fast paced demanding environment Excellent knowledge of the theatrical market and landscape Experience with creative development Agency management experience Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Responsibilities

The Marketing Manager is responsible for developing and executing consumer marketing campaigns for theatrical releases. This includes managing tailored marketing plans, collaborating with internal teams, and ensuring effective project management across various functions.