COMPANY OVERVIEW

Neptune Theatre is located on sacred land that has been the site of human activity since time immemorial. We are in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq, and we acknowledge them as the past, present, and future caretakers of this land.
As artists, we are grateful to work and build community here. As stewards of culture, we are in the process of learning more about how our company can improve our relations with Indigenous People and uphold the values of collaboration and inclusivity in all that we do.
Neptune Theatre is Atlantic Canada’s premier destination for live, professional theatre. Our roots are deep in this region. Proudly producing theatre in Halifax for 62 seasons, our values are grounded in the belief that the power of live theatre can transform and connect. With a mindful and inclusive approach, we are committed to bringing stories that represent the history and diversity of our region and its people to life on our stages.

JOB DESCRIPTION

Neptune Theatre is searching for a highly organized and dynamic Marketing Manager to lead our marketing and audience engagement efforts. This role is responsible for developing and executing marketing campaigns that drive ticket sales, enhance brand awareness, and build strong relationships with our community. The ideal candidate is a creative thinker with a passion for the performing arts, strong leadership skills, and experience in digital and traditional marketing. The Marketing Manager will ensure Neptune’s values of safety, collaboration, inclusivity, and excellence are at the forefront of their work. Reporting to the Executive Director (ED), the Marketing Manager has three full time staff members, one part time staff member, and a casual part time street team in the summer months.

REQUIREMENTS

• A post-secondary degree in a relevant field, or a combination of education and experience.
• 3-5 years of experience in marketing, preferably in the arts, entertainment, or nonprofit sector.
• Strong understanding of digital marketing, social media, and content creation.
• Experience with email marketing platforms, CRM systems, and analytics tools.
• Excellent writing, editing, and storytelling skills.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient in budget creation and management, ensuring effective allocation and control of financial resources.
• Proven leadership skills and experience managing teams.
• Demonstrate strong organizational and project management skills, and is detail oriented.
• Adept at multitasking, prioritizing tasks and consistently meets deadlines.
• Skilled in problem-solving and able to adapt quickly.
• Exhibit a positive and collaborative attitude, fostering teamwork and cooperation.
• Flexible schedule that allows availability to work some evenings and weekends.
• Passion for theatre and the performing arts is highly desirable.

• Develop and implement comprehensive marketing campaigns to promote productions, special events, and programs to achieve sales targets
• Manage and supervise marketing team
• Oversee the design and production of promotional materials, including brochures, posters, and advertisements
• Collaborate with the artistic and production teams to effectively market each production
• Analyze audience data and ticket sales trends to inform marketing strategies
• Develop strategies to attract new audiences while retaining and deepening relationships with existing patrons
• Foster relationships with community organizations, local businesses, and media partners to expand reach
• Collaborate with the Box Office to devise sales strategies to achieve organizational objectives
• Develop and manage the marketing budget, ensuring cost-effective strategies
• Track and analyze marketing performance, preparing reports for leadership
• Coordinate media buying, communications and social media initiatives
• Manage marketing and sales support to the Neptune Theatre School
• General coordination of associated collateral production, market research, partnership and promotions work
• Ensures sponsorship commitments are cataloged and carried out in accordance with agreements
• Project manage special initiatives in support of overall organizational goals
• Maintain strict compliance with applicable legislation, licensing, safety regulations, union agreements and company policies
• Collaborate with the Senior Management team on plans, partnerships, projects, and strategies to support Neptune Theatre’s mission