ABOUT THE COMPANY:

Our client is a leading player in the engineering sector, specialising in high-quality solutions for the waste water industry. They pride themselves on innovation, precision, and excellence in delivering world-class products. They are seeking a dynamic Marketing Manager to drive our brand presence, enhance market engagement, and contribute to business growth.

ESSENTIAL SKILLS & EXPERIENCE:

• Minimum of 3-5 years of marketing experience in the engineering, manufacturing, or industrial sector.
• Strong knowledge of B2B marketing strategies, brand development, and lead generation.
• Proficiency in digital marketing tools, including Google Analytics and CRM systems.
• Experience managing trade shows and industry events.
• Excellent communication, copywriting, and storytelling skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills with the ability to interpret marketing data and metrics.
• Degree in Marketing, Business, Engineering, or a related field preferred.

DESIRABLE SKILLS:

• Familiarity with technical or industrial product marketing.
• Knowledge of graphic design and content creation tools (e.g., Adobe Suite, Canva).
• Experience with email marketing platforms and automation tools.

ROLE OVERVIEW:

The Marketing Manager will be responsible for developing and executing a strategic marketing plan to promote the company’s products and services. This role requires a hands-on professional with experience in B2B marketing within the engineering or manufacturing sector. The ideal candidate will have a strong understanding of industrial markets, digital marketing, and brand development.

KEY RESPONSIBILITIES:

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Manage branding, messaging, and positioning to enhance the company’s market presence.
• Lead digital marketing initiatives, including website management, SEO, PPC, and social media campaigns.
• Oversee content creation for various marketing materials, including brochures, case studies, whitepapers, and press releases.
• Organise and manage participation in trade shows, industry events, and exhibitions.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Collaborate with the sales team to generate high-quality leads and improve conversion rates.
• Develop and maintain relationships with industry partners, media, and relevant stakeholders.
• Manage and monitor marketing budgets, ensuring cost-effectiveness and ROI.
• Analyse marketing performance data and prepare reports for senior management.