Marketing Manager

at  NIELSENIQ

Job Description

Key elements of the role:

• Lead, develop and manage the delivery, implementation and reporting of the global marketing strategy to achieve the businesses strategic objectives.
• Manage the development and implementation of global campaigns across all channels including advertising, PR, social media, website, email marketing, SEO, PPC and events to drive brand awareness and lead generation.
• Analyse and report on campaign performance, using KPIs and metrics to assess the effectiveness of marketing efforts and optimise for improvement.
• Manage the launch of new solutions and initiatives, identifying audience segmentation for both internal and external stakeholders globally and create global / local market marketing campaigns to support the launch.
• Oversee the creation of marketing content, including copywriting, design, video, and other creative materials to ensure brand consistency.
• Oversee and manage financial budgets.
• Work with the global leadership team to coordinate and manage internal communications and support with charity initiatives.
• Responsible for the CRM email marketing automation platform to drive and execute campaigns through the lead nurturing process and improve the lead process for sales team
• Partner and collaborate with wider Marketing & Comms community in NIQ to drive awareness of Brandbank across the wider commercial organisations

KEY QUALIFICATIONS:

• University Degree (Master or higher) in marketing, communications, business management or equivalent experience.
• 8–10 years of experience in Marketing, Digital Marketing or Account Management, preferably in FMCG or related industry or at marketing agencies with respective clientele.
• Comprehensive knowledge of revenue marketing and digital marketing, experience in content marketing and in steering agencies with measurable results
• Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics
• Skilled and experienced in strategic planning and execution of digital marketing campaigns on regional/local digital channels, not limited to LinkedIn, Google, Facebook, Instagram and programmatic advertising
• Language Fluency and Proficiency in English
• Team leadership experience preferred

• Lead, develop and manage the delivery, implementation and reporting of the global marketing strategy to achieve the businesses strategic objectives.
• Manage the development and implementation of global campaigns across all channels including advertising, PR, social media, website, email marketing, SEO, PPC and events to drive brand awareness and lead generation.
• Analyse and report on campaign performance, using KPIs and metrics to assess the effectiveness of marketing efforts and optimise for improvement.
• Manage the launch of new solutions and initiatives, identifying audience segmentation for both internal and external stakeholders globally and create global / local market marketing campaigns to support the launch.
• Oversee the creation of marketing content, including copywriting, design, video, and other creative materials to ensure brand consistency.
• Oversee and manage financial budgets.
• Work with the global leadership team to coordinate and manage internal communications and support with charity initiatives.
• Responsible for the CRM email marketing automation platform to drive and execute campaigns through the lead nurturing process and improve the lead process for sales team
• Partner and collaborate with wider Marketing & Comms community in NIQ to drive awareness of Brandbank across the wider commercial organisation