Marketing Manager at No results found

City of Moreton Bay, Queensland, Australia -

Full Time

Start Date

Immediate

Expiry Date

01 Apr, 26

Salary

0.0

Posted On

01 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Sales Pipeline Development, Market Intelligence, Data-Driven Strategy, Account-Based Marketing, Digital Tools, Customer Retention, Analytical Skills, CRM Platforms, Marketing Automation, Product Positioning, SEO, Campaign Performance, Collaboration, Change Management, Innovation

Industry

Software Development

Description

Job Summary: As our Marketing Manager, you will be responsible for driving growth by connecting marketing initiatives directly to revenue outcomes. You will role champion the development of a robust sales pipeline, accelerate deal velocity, and strengthen customer retention through a blend of market intelligence, data-driven strategy, and close collaboration with Sales, Product, and cross-functional teams. You will also actively inform business strategy by identifying growth markets and shaping product and pricing focus areas based on market insight. As the central architect of marketing strategy, you will ensure that market insights and competitive intelligence inform both product development and go-to-market execution. You’ll be accountable for translating business priorities into integrated campaigns, leveraging advanced digital tools—including AI platforms—to optimise engagement, pipeline quality, and return on marketing investment (ROMI) Job Description: As our Marketing Manager, you will be responsible for driving growth by connecting marketing initiatives directly to revenue outcomes. You will role champion the development of a robust sales pipeline, accelerate deal velocity, and strengthen customer retention through a blend of market intelligence, data-driven strategy, and close collaboration with Sales, Product, and cross-functional teams. You will also actively inform business strategy by identifying growth markets and shaping product and pricing focus areas based on market insight. As the central architect of marketing strategy, you will ensure that market insights and competitive intelligence inform both product development and go-to-market execution. You’ll be accountable for translating business priorities into integrated campaigns, leveraging advanced digital tools—including AI platforms—to optimise engagement, pipeline quality, and return on marketing investment (ROMI). You’ll have the opportunity to: Develop and maintain a comprehensive operator and contract-cycle database that serves as a foundational tool for monitoring the activities and strategic moves of customers, prospects, and competitors within the market. Proactively monitor competitor initiatives and identify potential adjacent market opportunities. Translate insights into practical deliverables, including recommendations for product and market positioning, the creation of competitive battlecards, and the formulation of a compelling "why now, why us" narrative to support deal advancement and reinforce Trapeze ANZ’s strategic position within the market. Input into the Modaxo Global Market Analysis initiative, in collaboration with Product, to inform market positioning and product direction. Maintain strict discipline and high standards at the top of the sales funnel, including ensuring that all leads are thoroughly qualified and meet established criteria before progressing further in the sales process. Design and implement Account-Based Marketing (ABM) and Opportunity-Based Marketing (OBM) campaigns to generate new business opportunities and support the movement of prospects through the sales pipeline. Align all messaging to the Pricing Accelerator framework to ensure that communication and outreach efforts are consistent and effectively supporting both the acquisition of new customers and the retention and expansion of existing accounts. Feed key market signals into Product Management and overall strategic initiatives to ensure that our product development and strategic planning remain closely attuned to market needs. Ensure a comprehensive view of Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) is maintained and regularly updated. Collaborate with Sales leadership to align market direction with sales execution to drive effective market penetration and, ultimately, support revenue growth and the achievement of business objectives. Effectively translate BU priorities into detailed briefs for the shared services marketing team. Maintain brand consistency, cohesive messaging, and high content quality across all marketing assets and events to support the integrity of the Trapeze/Modaxo brand. Develop and execute integrated marketing campaigns to both elevate the Trapeze/Modaxo brand and generate new revenue opportunities. Manage the performance of the Business Unit (BU) website to ensure optimal user experience, effective search engine optimisation (SEO), and robust engagement across social channels. This includes monitoring key website metrics, identifying opportunities for improvement, and implementing best practices to maximise visibility and interaction with target audiences. Integrate digital engagement signals from the website and social platforms with Salesforce to enhance the quality of leads entering the pipeline and improve overall opportunity conversion rates by ensuring that digital touchpoints are tracked, analysed, and leveraged to support sales and marketing objectives. Define clear KPIs that measure pipeline contribution—including both sourced and influenced opportunities—as well as conversion rates, sales velocity, ROMI, and overall campaign performance. Maintain high standards of CRM and marketing automation data hygiene by championing best practices in data management, and delivering actionable insights to BU leadership, supporting strategic planning and continuous improvement across marketing initiatives. Effectively partner with key internal stakeholders—including Sales, Product, Finance, Professional Services, and Shared Marketing—to lead efficient implementation and execution of the marketing and BU strategic plans. Equip Account Managers with effective retention and expansion strategies to support retention efforts with existing customers while also identifying and pursuing opportunities for revenue growth. Coordinate the development of abstracts, case studies, and speaking opportunities; working with subject matter experts and relevant teams to identify suitable topics, prepare compelling materials, and secure opportunities that showcase organisational expertise and success stories to target audiences. What you’ll bring to the role: Demonstrated experience in B2B marketing, with demonstrated ability to develop sales pipelines and work within B2B sales frameworks. Degree in Business, Marketing, Communications, or a similar field. Experience managing marketing budgets, forecasting spend, and optimising resource allocation for maximum ROMI. Proven track record of influencing senior stakeholders and building strong cross-functional relationships. Deep understanding of customer journeys and the ability to translate insights into actionable strategies. Strong analytical skills and a data-driven approach to measuring and optimising marketing performance. Demonstrated ability to introduce and leverage new marketing technologies—including artificial intelligence (AI) tools and platforms—to enhance marketing effectiveness, automate processes, and generate actionable insights. Commitment to ongoing learning and fostering a culture of innovation within the team. Demonstrated ability to manage change, adapt to shifting market conditions, and pivot strategies quickly. Skilled in CRM platforms such as Salesforce and marketing automation tools including Marketo or similar. Knowledge of relevant legal, regulatory, and ethical standards (e.g., privacy, data protection, advertising standards). A strong work ethic, integrity, and alignment with Trapeze ANZ values. Why Trapeze? Trapeze Group is a global public transport technology leader. We partner with transport authorities and operator organisations to solve challenges, save money, and improve the experience of the millions of people that travel with our customers every day. The ANZ arm of our global business is headquartered in Brisbane, where the team have cultivated a supportive work environment, with a huge emphasis on employee engagement. Our parent company, Constellation Software, is listed on the Canadian stock exchange and serves over 125,000 customers across more than 100 countries, with annualised revenues exceeding $8 billion. Ready to Apply? If you feel excited by the opportunity to join a rapidly scaling global business, please apply now or get in touch at jobs@trapezegroup.com.au. We'd love to hear from you. Please note: Only applicants with valid Australian working rights will be considered for this role. Worker Type: Regular Number of Openings Available: 0 You’re passionate about moving people. So are we. At Trapeze, we strive to enhance lives by building technology for a better tomorrow and providing unique solutions for life. We help public transport operators and authorities, public safety organisations and large-scale taxi enterprises address everyday pain points, save money and improve customer experience through the use of proven technologies. The efficiencies created through our solutions allow you to maximise your competitive advantage and enhance community outcomes. As the Asia Pacific branch of the Trapeze Group, we have a wealth of knowledge, experience and resources to draw upon both locally and from our colleagues in North America, Europe and the United Kingdom. We are also part of the Constellation Software Group, which services over 125,000 customers in more than 100 countries across the globe from offices on every continent. While our experience is broad and international, we are local in our approach and adapt to your environment country by country. We have been in the transport industry for more than 30 years and have a long history of collaborating with our customers to adapt to changing needs and new demands. Trapeze is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, colour, creed, national origin, gender, gender identity, gender expression, disability, marital status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited. Please inform us if you have a disability or special need that requires accommodation. Learn more about working @ Trapeze Back to Job Postings

Responsibilities

The Marketing Manager will drive growth by connecting marketing initiatives to revenue outcomes and developing a robust sales pipeline. They will also inform business strategy through market insights and ensure effective go-to-market execution.