Ref#: W162979
Department: Marketing
City: London
State/Province: London
Location: United Kingdom
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
Location: London, UK (Hybrid)
Contract Type: Fixed-term (Maternity Cover)
Department: Wholesale Marketing, EMEA
Working within a multi-functional team in the UK office and across EMEA regional Wholesale and Marketing departments, the successful candidate will play a key role in helping Ralph Lauren to grow visibility through its key UK Brick&clicks partners (Harrods, Selfridges, John Lewis), managing a junior associate and collaborating with all internal stakeholders.
The ideal candidate will fully support with the development and implementation of marketing campaigns, clienteling activities and the optimization of our brand presentation and experience in-store and online, being the partners’ main contact and therefore leading conversations externally and internally.
Essential Duties & Responsibilities

Lead UK Brick&Clicks marketing and clienteling planning

• Annual Strategy Development: Support the creation of annual strategies and roadmaps for each partner, encompassing marketing and clienteling plans in collaboration with key stakeholders
• Marketing Initiatives: Execute high-impact marketing campaigns across multiple channels, including in-store, on-site and off-site media, editorial content, social media partnerships, PR, and performance marketing, owning and allocating marketing budget in line with priorities.
• Clienteling/VIC Strategy: Support in building and implementing dedicated VIC strategy (e.g. personal shopper training calendar, VIC gifting program, incentives, and exclusive experiences/events leveraging major brand moments)
• Cross-Functional Collaboration: Foster collaboration with internal (Media, PR, Special projects, Sales team, Brand planning…) and external (WHL partners’ key contacts) stakeholders

Drive Digital Excellence Across Platforms, Optimize Online Consumer Journey and Brand Presentation

• Brand Presence Optimization: Conduct regular site audits to ensure optimal online brand presence, tracking and monitoring presentation and navigation to maximize visibility and conversion. Propose optimizations to partners and monitor progress
• Content Strategy Management: Create dedicated content strategy tailored to each partner, leveraging RL global and EMEA assets and creating ad-hoc content where relevant
• Performance Marketing Management: Oversee performance marketing campaigns (on-site and off-site), track results, and apply learnings to optimize ROI

Please refer the Job description for details