Job Title: Marketing Manager - On Trade - FUNKIN Cocktails
Location: London (Internal candidates please contact HM it another hub location)
Contract and working pattern:Permanent, Full Time, Hybrid (2 days at home)
Hiring Manager: Ash Birch-Ruffell

WHAT WE OFFER…

We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• 34 days holiday
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Ongoing professional development and access to Learning and Development programmes and content

And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 13th June 2025
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!

• Strategic Brand Marketing & Portfolio Management: Development and deployment of the FUNKIN Professional portfolio’s* growth strategy across the UK and International markets including SKU prioritisation, visual identity and strategic market opportunities. *puree, mixer, syrup, liqueurs.
• Bartender Advocacy & Conversion: Identify strategies and event opportunities to enhance bartender advocacy as part of broader hospitality campaigns, including identifying regional in-bar ambassadors, industry conferences, awards and large-scale trade shows, driving conversion through impactful promotional campaigns. Management of drinks development agency partners to ensure strategies are aligned to brand goals.
• Industry Leadership & Trends: Working alongside the category team, be the expert voice in AG Barr on the latest hospitality trends, best practices, and innovations, integrating cutting-edge strategies to optimise campaign effectiveness.
• NPD Curation: Working alongside data and innovation teams, develop the NPD pipeline for FUNKIN using a balance of ‘big commercial bets’ and bartender equity driving NPD.
• Press/PR and Trade Hub: Responsible for the development of all product and campaign key visuals across on-trade advertising including the management of press programmes with agency PR partners and working with the AG Barr Digital team on the FUNKIN Trade Hub website strategy.
• Festival Consumer Awareness Programme: Working alongside Brand team colleagues, own the relationship with festival agencies and implementation of a tailored activation strategy across the FUNKIN range.
• Cross-Functional Collaboration & Leadership: Collaborate with senior leadership, Brand Activation, Commercial Controller, Sales, Category, Innovation, Digital Marketing and Retail partners to ensure brand marketing initiatives are aligned with broader business strategies and executed effectively.
• Program Optimisation & Performance Tracking: Lead the analysis and measurement of campaign performance, consumer and trade data, and market trends, adjusting strategies as needed to ensure that programs are driving measurable results and delivering maximum ROI.
• Budget and Resource Management: Manage and allocate the on-trade brand marketing budget effectively, ensuring resources are used efficiently to support key initiatives and drive growth across the FUNKIN portfolio.