Optitex (www.optitex.com) is the leading global provider of integrated 2D/3D product development software solutions for the fashion, apparel, transportation interiors, and furniture markets. With three decades of experience and over 30,000 installations worldwide, Optitex delivers a comprehensive range of tools that assist and accelerate the product development process, reducing returns, enhancing sustainability, and boosting operational excellence.
Optitex is a portfolio company of FOG Software Group (www.fogsoftwaregroup.com), which is a subsidiary of Constellation Software Inc. (www.csisoftware.com).
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a blend of strategic thinking, creativity, and analytical skills to position products effectively in the market, differentiate them from competitors, and support sales efforts.

Key Responsibilities:

• Marketing Strategies and Execution
• Develop and execute marketing strategies and activities.
• Design go-to-market strategies for new launches.
• Define value propositions for target audiences, emphasizing features, benefits, and unique selling points (USPs).
• Position software effectively against competitors.

• Manage and execute the annual marketing activities calendar.

  Product Marketing

• Collaborate with product teams to understand features, updates, and roadmaps.

• Translate technical details into user-friendly messaging.

• Develop product-focused materials such as whitepapers, case studies, and FAQs.

  Lead Generation, Digital, and Inbound Marketing

• Focus on lead generation, brand awareness, and customer retention.

• Manage multi-channel digital campaigns, including social media, SEO, SEM, email marketing, and content marketing, in collaboration with partners.
• Create demand-generation strategies, such as lead magnets, webinars, and case studies.
• Use inbound techniques to attract and nurture leads through the sales funnel.

• Collaborate with external agencies and partners to execute marketing strategies and campaigns.

  Market Research

• Conduct competitor analysis, industry trend studies, and research within professional communities.

• Analyze customer pain points to tailor messaging effectively.

  Sales Enablement

• Equip sales teams with marketing materials, presentations, and demo scripts.

• Provide training to ensure consistent messaging.

• Support lead nurturing and deal-closing efforts.

  Reporting and Analytics

• Use tools like Google Analytics, Google Ads, Salesforce, ActiveCampaign Reporting, and Hootsuite to track and report on marketing performance.

• Monitor metrics such as conversion rates, cost per lead, and customer acquisition costs (CAC).
• Provide actionable insights to improve ROI and customer lifetime value (CLV).

QUALIFICATIONS:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus).
• Experience: Minimum 5–8 years of experience in marketing, with at least 2–3 years in a managerial role.
• Industry Knowledge: Experience in tech marketing is a plus.
• Analytical Skills: Proficiency in using data analytics tools (Google Analytics, CRM software, etc.) to measure campaign success.
• Digital Marketing Expertise: Experience with SEO, PPC, email marketing, social media, and content marketing strategies.
• Project Management: Ability to handle multiple projects, meet deadlines, and stay within budget.
• Communication & Creativity: Excellent verbal and written communication skills, along with a creative mindset for branding and messaging.
• Technical Skills: Familiarity with marketing automation tools, CMS (e.g., WordPress), and other marketing platforms.
• Networking & Relationship Building: Experience in managing partnerships, agencies, and vendor relationships.
  Join us to fuel our continuous success! Apply now and become a key force in our thriving, dynamic team.

• Marketing Strategies and Execution
• Develop and execute marketing strategies and activities.
• Design go-to-market strategies for new launches.
• Define value propositions for target audiences, emphasizing features, benefits, and unique selling points (USPs).
• Position software effectively against competitors.
• Manage and execute the annual marketing activities calendar