Pioneering for decades and a global leader: Lawo develops, manufactures, and distributes IP-based video, audio, control, and monitoring solutions for broadcast, theater, and corporate applications worldwide. Our products are developed in Germany and manufactured to the highest quality standards at the company's headquarters in Rastatt.

Help us shape the continued success of Lawo: To strengthen our marketing team, we are looking for someone to join our headquarters in Rastatt immediately.

Marketing Manager Paid Media, Advertising & Campaigns (m/f/d)

Are you passionate about digital advertising, do you understand the mechanics of successful B2B campaigns, and do you enjoy professionally managing ads, budgets, and campaign channels?

Then join our marketing team and help us reach our target audiences worldwide via LinkedIn, digital advertising platforms, industry portals, and trade publications. In this role, you will be responsible for the operational implementation and optimization of our paid media and advertising activities and contribute to generating qualified leads for our international sales team.

YOUR TASKS

Paid Media & Paid Social

• Planning, implementation and optimization of paid social media campaigns with a focus on LinkedIn and Meta.
• Management of other digital advertising channels and campaign platforms
• Target audience selection, campaign setup, and ongoing ad optimization
• Conducting A/B tests for ads, target groups, and campaign variations.
• Monitoring of relevant performance indicators and derivation of optimization measures

Advertising & Media Management

• Planning, booking and managing advertisements in trade media, industry portals and digital channels
• Coordination of advertising materials, publications and media plans
• Coordination with media partners, publishers and external service providers
• Ensuring the timely implementation of all advertising and campaign measures
• Managing campaign budgets and ad calendars

Campaign management & lead generation

• Support in implementing cross-channel marketing campaigns
• Close collaboration with content, product, and sales teams
• Support with lead generation measures for different markets and target groups.
• Creation of regular campaign reports and success analyses

Creative implementation

• Creation and adaptation of advertising motifs, banners and social media visuals
• Support in the development of campaign assets in collaboration with our graphics team.

YOUR KNOWLEDGE AND EXPERIENCE

• Several years of professional experience in the field of paid media, digital marketing, advertising or campaign management
• Experience with LinkedIn Campaign Manager, Meta Ads Manager, and B2B lead generation
• Experience in the operational management of digital advertising campaigns
• Knowledge of relevant marketing KPIs such as CTR, CPC, CPL and conversion rate
• Structured, independent and meticulous work style
• Excellent organizational skills and high quality standards
• Excellent German and English skills, both spoken and written.
• Ideally, experience with Google Ads or other paid media platforms.
• Experience with marketing automation or CRM systems is an advantage.
• Knowledge of Adobe Creative Cloud, web analytics, and campaign tracking is desirable.
• Ideally, basic knowledge of WordPress and video editing.