Marketing Manager Paid Media
Are you ready to push the boundaries of data, technology and AI?
Do you want to use your marketing skills at an innovative company that helps professionals truly make a difference?
About our team:
LexisNexis is the leading partner for professionals in the business and professional and legal sectors. Our mission? To ensure clients always have access to reliable, up-to-date data and groundbreaking technology. In addition to high-quality information solutions, we now also offer innovative AI-driven tools that help our clients work more efficiently and gain strategic insights. LexisNexis is on the brink of a new phase, with AI and automation at its core. And you can play a key role in this!
About the Role:
As a Paid Media Specialist, you will lead the Paid Media Channel Strategy and focus on performance optimization. You will drive full-funnel media campaigns across search, social, display, and programmatic channels. You will own strategy, execution, and budget optimization while partnering with local marketing, creative, and analytics teams to deliver high-impact, data-driven results.

Responsibilities:

• Develop and execute paid media strategies across various channels, including search, social, display, and programmatic advertising. Manage vendors and consultants for Paid Media.
• Conduct keyword research, bid management, and campaign optimization to maximize ROI and achieve marketing objectives.
• Analyze campaign performance data, identify trends, and provide insights to inform strategy adjustments and optimizations.
• Collaborate with cross-functional teams, such as creative, analytics, and product teams, to ensure effective campaign execution.
• Manage and optimize ad budgets, ensuring efficient allocation of resources across campaigns and channels.
• Continuously test and experiment with new ad formats, targeting methods, and creative approaches to drive better results.

Requirements:

• Relevant experience in managing successful paid media campaigns across various platforms.
• Strong analytical and data-driven mindset with the ability to interpret and act on campaign insights.
• Proficiency in paid media tools and platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Excellent project management and organizational skills.
• Knowledge of digital marketing principles, including SEO, content marketing, and conversion rate optimization.
• Strong communication and collaboration skills to work effectively with cross-functional teams.

Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Generous holiday allowance with the option to buy additional days
• Health screening, eye care vouchers and private medical benefits
• Wellbeing programs
• Life assurance
• Access to a competitive contributory pension scheme
• Save As You Earn share option scheme
• Travel Season ticket loan
• Electric Vehicle Scheme
• Optional Dental Insurance
• Maternity, paternity and shared parental leave
• Employee Assistance Programme
• Access to emergency care for both the elderly and children
• RECARES days, giving you time to support the charities and causes that matter to you
• Access to employee resource groups with dedicated time to volunteer
• Access to extensive learning and development resources
• Access to employee discounts scheme via Perks at Work

About the business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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• Develop and execute paid media strategies across various channels, including search, social, display, and programmatic advertising. Manage vendors and consultants for Paid Media.
• Conduct keyword research, bid management, and campaign optimization to maximize ROI and achieve marketing objectives.
• Analyze campaign performance data, identify trends, and provide insights to inform strategy adjustments and optimizations.
• Collaborate with cross-functional teams, such as creative, analytics, and product teams, to ensure effective campaign execution.
• Manage and optimize ad budgets, ensuring efficient allocation of resources across campaigns and channels.
• Continuously test and experiment with new ad formats, targeting methods, and creative approaches to drive better results