Marketing Manager, Pakistan at Payoneer

Lahore, Punjab, Pakistan -

Full Time

Start Date

Immediate

Expiry Date

07 Apr, 26

Salary

0.0

Posted On

07 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, B2B Marketing, Data Analysis, Customer Acquisition, Lead Generation, Event Management, Public Relations, Social Media, Content Creation, Campaign Management, Customer Retention, Communication, Interpersonal Skills, Teamwork, Organization, English Proficiency

Industry

Financial Services

Description

About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence. We’re looking for a Marketing Manager to lead Payoneer’s marketing efforts in Pakistan. This role is focused on engaging millions of SMBs and professional businesses in Pakistan, helping them get paid globally through Payoneer’s fast, flexible, secure, and low-cost solutions. The ideal candidate is a results-oriented, data-driven marketer who can own and grow in-country marketing revenue. You will manage local vendors – including PR, content, creative, lead generation, and social media – while partnering closely with Global Marketing teams to deliver integrated campaigns aligned with regional and global strategies. Lahore | Hybrid | Full-time What you'll do Existing customer growth & retention: Drive market-led initiatives and incentive / reward campaigns to boost volume and usage, build customer loyalty, and increase retention rates. Customer acquisition & lead generation: Develop and execute integrated acquisition strategies including paid media, ABM, and named account targeting to attract high-value ICPs, generate qualified leads for Sales, and improve funnel conversions (MQL > SQL > Won Deals). Events management: Activate online and offline events, webinars, workshops, VIP networking dinners, and sponsored industry events to acquire high value customers, deepen customer relationships, and enhance product education. PR & media: Secure media coverage, interviews, byline/ op-ed, commentary, and speaking opportunities at marquee industry events to build Payoneer’s media footprint in Pakistan. Social & community engagement: Actively monitor social listening, manage local community groups, and leverage influencer marketing to defend brand reputation and address potential negative sentiment. Content creation: Collaborate with content teams to craft compelling stories about Payoneer through eBooks, whitepapers, website copy, and blogs; partner with Sales to develop impactful marketing collateral such as brochures, datasheets, and presentations. Data analytics and KPI reporting: Monitor performance dashboards on a daily basis, gather market insights, understand customer behaviours, identify gaps / blockers, and proactively initiate marketing actions to seize growth opportunities. Who you are Bachelor’s degree in marketing, business, or a related field. 6+ years of marketing experience, including at least 3 years in B2B marketing. Experience in delivering integrated campaigns across channels such as website, PPC, SEO, Email, WhatsApp, social media, events, and PR. Strong analytical skills to track, measure, and optimize campaign performance, driving continuous improvement. Ability to make strategic decisions in a dynamic environment and anticipate future needs. Excellent communication and interpersonal skills. Team player with a talent for building strong relationships with partners, customers, and colleagues. Highly organized, focused, and able to perform under pressure. Excellent written and spoken English. Not a must but a great advantage: Experience in the Payments industry is a plus. Experience with Salesforce, data analytics & BI tools preferred. #LI-SL3 The Payoneer Ways of Working Act as our customer’s partner on the inside Learning what they need and creating what will help them go further. Do it. Own it. Being fearlessly accountable in everything we do. Continuously improve Always striving for a higher standard than our last. Build each other up Helping each other grow, as professionals and people. If this sounds like a business, a community, and a mission you want to be part of, apply today. We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.

Responsibilities

The Marketing Manager will drive customer growth and retention through market-led initiatives and manage local vendors for integrated campaigns. They will also oversee events, PR, social engagement, and data analytics to enhance Payoneer's presence in Pakistan.