ABOUT US

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

REQUIRED SKILLS AND EXPERIENCE

5+ years of B2B event marketing experience.

• Proven experience managing complex, multi-channel marketing campaigns.
• Based in London with willingness to work from the office two days per week preferred; remote candidates also considered.
• Proficiency in marketing tools including Bloomreach (or similar), Salesforce, CMS platforms, Google Analytics, and campaign reporting tools.
• Strong project management, partner engagement, and analytical skills.

• Excellent written and verbal communication abilities.

THE ROLE

FT Live is looking for a strategic and committed Marketing Manager – Partner Events to join our high-performing team on a fixed-term basis until March 2026. Reporting to the Senior Marketing Manager, this role will drive the delivery of marketing campaigns for customized client-partnered events that span multiple sectors and geographies.
You’ll develop insight-led strategies that deliver value for our partners and resonate with FT audiences—helping us grow our brand, hit important metrics, and deliver standout customer experiences.

KEY RESPONSIBILITIES

Lead the development and execution of marketing strategies across a portfolio of high-profile client events.

• Analyse client briefs and propose innovative marketing solutions aligned with client goals and FT standards.
• Profile audiences and build customer personas using insights from platforms like LinkedIn, Google Analytics, and more.
• Collaborate with internal teams (e.g. Content, Design Studio, Audience Engagement) to ensure cross-functional campaign delivery.
• Be responsible for end-to-end campaign execution including content strategy, paid and organic promotion, partnerships, and microsite development.
• Take full responsibility for event microsite creation and optimisation.
• Lead the creation of outbound communications such as eDMs for lead generation and audience engagement.
• Manage campaign budgets and provide post-event reporting on performance and ROI.

• Build strong client relationships to support campaign success and renewal opportunities.