Marketing Manager Partnerships at Colonial First State

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

14 Oct, 26

Salary

0.0

Posted On

16 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-to-market Strategy, Customer Acquisition, Digital Marketing, Stakeholder Management, Project Management, Market Segmentation, Performance Marketing, CRM, UX Optimization, Data Analysis, Financial Services Marketing, Campaign Management, Social Media Strategy, Commercial Acumen, Proposition Development, Risk Management

Industry

Financial Services

Description

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom. Your Team This role sits within the Customer Office at CFS, as part of the Employer and Partnerships team in the Brand and Customer Engagement (B&CE) function. The B&CE team shapes and delivers brand, marketing and customer engagement strategies that drive customer outcomes and growth across Direct and Employer segments, supported by enterprise centres of excellence including Data & Analytics, Digital and Corporate Communications. The Marketing Manager, Partnerships is responsible for executing the go‑to‑market strategy for CFS’s expansion into the under‑50 employee segment. You will play a critical role in bringing strategy to life, translating priorities into clear plans, campaigns and always-on programs, and owning their end‑to‑end delivery. This role is responsible for the design of a modern, digitally-led acquisition approach while delivering measurable commercial outcomes. You will drive rapid experimentation, scale what works, and build a repeatable acquisition engine tailored to SME audiences. This role is Sydney based and is a 12 Month Max Term role. Your Responsibilities * Define and lead the go‑to‑market strategy for the under‑50 employee segment, including segmentation, targeting, positioning and channel strategy * Translate business growth objectives into a clear, actionable acquisition plan with defined success metrics * Shape the Partnerships value proposition and messaging to resonate with SME employers and their ecosystems * Identify and unlock new growth opportunities across partnerships, digital channels and emerging routes to market * Lead end‑to‑end campaign development and delivery - from planning through to execution, optimisation and post‑implementation review * Lead social and digital partnerships strategy, with a focus on LinkedIn and emerging SME-relevant channels * Partner with Digital and MarTech teams to optimise journeys, UX and conversion pathways * Establish a high-velocity test-and-learn framework across campaigns and funnel stages * Define clear success metrics upfront and embed a strong performance discipline across all activity * Maintain high standards of quality, consistency and customer experience across all activity Your Capability and Experience * Solid experience in marketing, ideally within financial services (superannuation, wealth, banking, retirement/investments). * Demonstrated experience leading marketing for financial products or customer segments, with end-to-end accountability. * Strong commercial acumen with a track record of delivering measurable growth outcomes and ROI. * Ability to translate business strategy into marketing strategy (segmentation/targeting, proposition development, forecasting, integrated planning). * Strong digital and data capability across channels and platforms (CRM/email, paid digital, social, search/display, web journeys). * Experience building data and insight-led strategies, personalisation, triggered programs and rigorous optimisation (test/learn, dashboards, performance reporting). * Understanding of digital marketing trends and emerging technologies. * Strong stakeholder engagement and influencing skills; able to lead complex work through orchestration. * Strong project management and delivery discipline; ability to manage through a complex problems and a changing environment. * Comfortable operating in regulated environments with a proactive risk mindset. * Excellent written and verbal communication - able to make complex topics accessible, clear and compelling What to Expect At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to: * Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions * Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution * Access to 24/7 confidential support covering safety, medical and mental health services * Additional leave day to celebrate your birthday * Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event * Exclusive discounts on retail, travel and entertainment CFS Culture At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential. Apply today and join us in helping Australians to achieve their financial freedom. Please note, CFS requires all candidates to have full work rights in Australia. Where we have preferred candidates, background checks (including Police, Employment, Bankruptcy checks, ASIC banned and disqualified persons) will be completed prior to the final preferred candidate’s employment being confirmed. The outcomes of the background checks do not preclude the preferred candidate, however, they will be assessed against the inherent requirements of the role. This role is based on Gadigal Land (Sydney).

Responsibilities

Lead the go-to-market strategy and acquisition engine for the under-50 employee segment to drive commercial growth. Design and execute digitally-led campaigns and partnerships while optimizing conversion pathways and performance metrics.