Marketing Manager

at  PBS Systems

“PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!”

QUALIFICATIONS:

• 5-8 years of marketing leadership experience.
• Bachelor’s degree or equivalent education in marketing
• Experience with leadership in a corporate marketing department is a must, and alternatively with an agency is an asset.
• Strong interpersonal skills with an ability to navigate varying personalities and communicate effectively with creative teams.
• Base level graphic capability with familiarity of collateral production and use of the Adobe Creative Suite.
• Proficiency in MS Office and project management software (e.g., Wrike, Monday, Basecamp).
• Familiarity with Adobe Creative Cloud
• Strong written and verbal communication skills.
• Ability to think creatively, innovatively, and strategically.
• Highly organized with a self-starter attitude

THE ROLE:

The Marketing Manager is responsible for leading a team of specialists in the creation and development of a diverse range of marketing projects in Digital Marketing, Graphic Design, Video, and Content Production. This role is a fast-paced position with high profile outcomes and plays a crucial role within a team that implements marketing events and strategies that promote PBS’s products and services.
As a key player in PBS’s Marketing Operations, the Marketing Manager reports to the Director of Marketing Operations. This is a middle management position with six direct reports.

RESPONSIBILITIES:

• Project Management: Ensure smooth and efficient delivery of marketing projects while tracking the workload of team members through project management software. Able to push projects forward to meet deadlines.
• Stakeholder Communication: Maintain communication with internal stakeholders as projects progress and manage relationships with external stakeholders such as vendors and sponsored organizations.
• Budget Management: Track the department budget throughout the year and process purchase orders and vendor payments.
• Marketing Support: Support advertising, website, social media, and reporting initiatives. Assist our CRM analyst with various duties (HubSpot).
• Cross-Department Collaboration: Collaborate with the entire marketing operations of PBS, including our integrated events, communications, and product marketing teams to ensure cohesive and effective marketing efforts.
• Brand Standards: Maintain brand standards and tone across all communication channels and tools.
• Internal Communications: Support the Corporate Marketing & Communications team for company-wide internal communications.
• Insights and Recommendations: Provide insights and recommendations based on KPIs and customer and industry feedback.
• Sales Tools Development: Develop and maintain sales tools such as brochures, presentations, and other collateral.
• Campaign Development: Support the production of email, social, and web campaigns/ messaging to promote our conferences, events webinars, and other outreach.
• Event Support: Support events and tradeshows.
• Swag Requests: Handle corporate swag ordering, inventory, and requests.