Marketing Manager Philippines

at  SPOTIFY SINGAPORE PTE LTD

At Spotify, we’re focused on providing the right audio content for every moment. We’ve connected millions of people to their favorite songs + podcasts, and created a service that people use to discover and share the content they love. Today, we are seeking an outstanding Philippines Marketing Manager to join the SEA Consumer Marketing team in Singapore.
The core responsibilities as Marketing Manager involves driving the planning and execution of marketing efforts within the region. The role will deliver campaigns in line with global brand guidelines and the local marketing strategy. Working closely with the regional marketing team and cross-functional stakeholders, you will conceive, implement and analyse tactical and localised initiatives to grow Spotify within the Philippines market, as well as being the go-to representative for all marketing activities across the region.
Reporting to the SEA Marketing Lead, your mission will be to drive brand awareness and consideration in the Philippines market, whilst facilitating increased user penetration locally. Experience in interpreting consumer trends, audience and data insights and translating them into meaningful marketing campaigns is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions.
You will work closely with regional cross-functional teams including Music, Studios, Subscription, Strategy Ops, Comms, Social, and BD Partnerships. You will be based in Singapore.

• Plan, execute and optimize marketing campaigns and initiatives in collaboration with external creative agencies, media agencies and internal partners for the Philippines market
• Ensure all marketing activity feels local, personal and deliver significant measurable growth
• Work closely with the marketing and cross-functional teams in developing the Philippines consumer marketing strategy ensuring all regional activity is linked directly to brand and user growth targets across both acquisition and retention
• Partner with the Music and Studios teams to develop content campaigns that are impactful for our industry partners and creators
• Lead, plan and optimize the local budget for the region to ensure marketing activities executed are consistently ROI-optimized
• Identify primary target audiences and deliver outstanding consumer-facing campaigns specifically for the Philippines market
• Work with cross-functional teams to drive local market bets that positively impact both brand metrics and business targets in key territories
• Collaborate with global teams, including growth/performance marketing, to drive all facets of the consumer funnel