Marketing Manager at PNW Enterprises LLC

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

110000.0

Posted On

22 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand generation, Marketing execution, Brand management, Campaign management, Digital marketing, Content strategy, Local marketing, Agency management, AI tools, Performance tracking, Marketing analytics, Lead generation, HubSpot, Social media marketing, Budget management

Industry

Education

Description

Description Role: Marketing Manager Location: New York City | Hybrid (4 days in office) Salary Range: $85,000 - $110,000 Reports to: Chief Executive Officer About Us New York Preschool & Kids Club is an early childhood education and enrichment platform serving modern New York families through our combination of enrichment programs and preschool education. With multiple schools across NYC and private-equity backing, NYPKC is building a best-in-class operating platform, delivering on the full family experience for children and parents. About the Role The Marketing Manager owns demand generation and marketing execution across all NYPKC locations, with a clear focus on driving inquiries, tours, and enrollment growth. This role sits at the center of the business — bringing our brand to life through campaigns, content, and local marketing while ensuring efforts translate into real pipeline and results. You will manage day-to-day execution and continuously improve how marketing gets done, increasing speed, output, and performance through strong systems, agency management, and AI-enabled tools. You will partner closely with Enrollment, Operations, and school leadership to align marketing efforts with capacity and revenue goals. This role requires a strong bias for action, a test-and-learn mindset, and the ability to operate in a fast-paced, evolving environment. What You’ll Do Brand Execution & Consistency Bring NYPKC’s brand to life across all channels — digital, physical, and in-school Ensure consistency in voice, visuals, and messaging across all parent touchpoints Partner with creative consultants to maintain brand integrity Demand Generation & Campaign Execution Execute campaigns that drive inquiries and tours across preschool, camp, and infant/toddler programs Support paid media partners (Meta, Google) with clear briefs and performance direction Optimize campaigns based on cost-per-lead and cost-per-tour metrics Use AI tools to rapidly test multiple ad variations (copy, creative, audience targeting) Leverage AI insights to optimize cost-per-lead and cost-per-tour in near real-time Content & Organic Growth Build and manage an always-on content engine across social, email, and storytelling Position NYPKC as a trusted resource for NYC parents with children ages 0–3 Develop content that reflects real classroom experiences and builds parent connection Build an AI-supported content engine to scale high-quality, consistent output Use AI to repurpose content across channels (e.g., classroom moments ? email, social, blog) Maintain human oversight to ensure authenticity and brand voice Local Marketing & Community Engagement Develop and execute localized marketing strategies across NYC neighborhoods Support Heads of School with event promotion, partnerships, and local outreach Ensure each school has a strong and consistent presence within its community Enrollment Funnel Partnership Partner closely with Enrollment Manager to ensure marketing is generating high-quality leads Align on messaging, lead quality, and the parent journey from inquiry to tour Support optimization of HubSpot campaigns and lead flow Agency & Vendor Management Manage freelancers and agency partners across content, social, photo/video, and performance marketing Ensure all partners are aligned to brand standards and campaign priorities Performance Tracking & Reporting Track and report on key marketing metrics, including: Inquiries cost per lead cost per tour Provide clear insights into what’s working and where to adjust Support weekly and monthly visibility into marketing performance for leadership Requirements What We’re Looking For 4–7 years of marketing experience in a consumer, service-based, or multi-location business Strong execution experience across digital marketing, content, and campaigns Experience working with agencies or external partners Familiarity with marketing analytics and performance tracking Strong understanding of NYC market dynamics (or ability to ramp quickly) Highly organized with the ability to manage multiple priorities simultaneously Comfortable operating in a fast-paced, evolving environment What Success Looks Like Consistent, high-quality lead generation across all schools Clear use of AI to enhance (not replace) human-driven brand storytelling Improved cost efficiency across marketing channels Strong alignment between marketing output and enrollment needs Clear, reliable reporting on marketing performance A consistent, recognizable NYPKC brand experience across all touchpoints Increased tour volume driven by effective campaigns and local marketing

Responsibilities

The Marketing Manager is responsible for driving demand generation, inquiries, and enrollment growth across all locations. They will oversee brand execution, manage agency partners, and utilize AI-enabled tools to optimize marketing performance.