Marketing Manager
at Pobl Tech
Cardiff CF11 6RY, , United Kingdom -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 24 Apr, 2025 | Not Specified | 24 Jan, 2025 | 2 year(s) or above | Digital Marketing,Conversion Tracking,Data Studio,Platforms,Javascript,Troubleshooting,Css,Performance Metrics,Remarketing,Ppc,Bing Ads,Google Analytics,Presentation Skills,Automation Tools,Html,Decision Making,Semrush | No | No |
Required Visa Status:
Citizen | GC |
US Citizen | Student Visa |
H1B | CPT |
OPT | H4 Spouse of H1B |
GC Green Card |
Employment Type:
Full Time | Part Time |
Permanent | Independent - 1099 |
Contract – W2 | C2H Independent |
C2H W2 | Contract – Corp 2 Corp |
Contract to Hire – Corp 2 Corp |
Description:
SKILLS & EXPERIENCE:
- Proven experience in managing PPC campaigns with measurable success.
- Strong proficiency in platforms such as Google Ads, Bing Ads, and Meta Ads Manager.
- Solid understanding of bid management, conversion tracking, and performance metrics.
- Familiarity with analytics tools such as Google Analytics, Data Studio, and SEMrush.
- Experience in audience targeting and remarketing strategies.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Revenue and profit driven approach.
- Excellent communication and presentation skills.
DESIRABLE SKILLS
- Experience with programmatic advertising and display networks.
- Knowledge of HTML, CSS, or JavaScript for tracking and troubleshooting.
- Familiarity with CRM platforms, email platforms, and marketing automation tools.
Responsibilities:
PURPOSE OF THE ROLE
The Marketing Manager(with a focus on PPC) will lead the strategic planning, implementation, and optimisation of all Pay-Per-Click (PPC) campaigns to maximise return on investment (ROI) and contribute to the overall success of our digital marketing efforts. This role requires a strategic thinker with hands-on experience in managing paid campaigns across multiple platforms.
KEY RESPONSIBILITIES
Strategic Leadership
- Develop and execute a comprehensive PPC strategy aligned with overall marketing goals.
- Identify growth opportunities, set campaign objectives, and define KPIs for paid media efforts.
- Analyse industry trends and competitor activity to inform PPC strategy.
Campaign Management
- Create, manage, and optimise PPC campaigns across platforms including Google Ads, Microsoft Ads, and social media advertising (e.g., Facebook, LinkedIn, Instagram).
- Perform keyword research, audience segmentation, and A/B testing to enhance campaign performance.
- Manage campaign budgets effectively, ensuring maximum ROI while meeting key performance indicators.
- Develop compelling ad copy and creative assets in collaboration with content and design teams.
Data Analysis & Reporting
- Monitor, track, and report on campaign performance using analytics tools (e.g., Google Analytics, Data Studio).
- Generate actionable insights and provide recommendations to improve campaign effectiveness.
- Present performance updates and strategy refinements to internal stakeholders and clients.
Collaboration & Communication
- Collaborate with SEO, content, and design teams to ensure a cohesive and integrated marketing approach.
- Act as the primary point of contact for PPC-related queries and updates.
REQUIREMENT SUMMARY
Min:2.0Max:7.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Cardiff CF11 6RY, United Kingdom