SKILLS & EXPERIENCE:

• Proven experience in managing PPC campaigns with measurable success.
• Strong proficiency in platforms such as Google Ads, Bing Ads, and Meta Ads Manager.
• Solid understanding of bid management, conversion tracking, and performance metrics.
• Familiarity with analytics tools such as Google Analytics, Data Studio, and SEMrush.
• Experience in audience targeting and remarketing strategies.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Revenue and profit driven approach.
• Excellent communication and presentation skills.

DESIRABLE SKILLS

• Experience with programmatic advertising and display networks.
• Knowledge of HTML, CSS, or JavaScript for tracking and troubleshooting.
• Familiarity with CRM platforms, email platforms, and marketing automation tools.

PURPOSE OF THE ROLE

The Marketing Manager(with a focus on PPC) will lead the strategic planning, implementation, and optimisation of all Pay-Per-Click (PPC) campaigns to maximise return on investment (ROI) and contribute to the overall success of our digital marketing efforts. This role requires a strategic thinker with hands-on experience in managing paid campaigns across multiple platforms.

KEY RESPONSIBILITIES

Strategic Leadership

• Develop and execute a comprehensive PPC strategy aligned with overall marketing goals.
• Identify growth opportunities, set campaign objectives, and define KPIs for paid media efforts.
• Analyse industry trends and competitor activity to inform PPC strategy.

Campaign Management

• Create, manage, and optimise PPC campaigns across platforms including Google Ads, Microsoft Ads, and social media advertising (e.g., Facebook, LinkedIn, Instagram).
• Perform keyword research, audience segmentation, and A/B testing to enhance campaign performance.
• Manage campaign budgets effectively, ensuring maximum ROI while meeting key performance indicators.
• Develop compelling ad copy and creative assets in collaboration with content and design teams.

Data Analysis & Reporting

• Monitor, track, and report on campaign performance using analytics tools (e.g., Google Analytics, Data Studio).
• Generate actionable insights and provide recommendations to improve campaign effectiveness.
• Present performance updates and strategy refinements to internal stakeholders and clients.

Collaboration & Communication

• Collaborate with SEO, content, and design teams to ensure a cohesive and integrated marketing approach.
• Act as the primary point of contact for PPC-related queries and updates.