Marketing Manager

at  Pobl Tech

Cardiff CF11 6RY, , United Kingdom -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate24 Apr, 2025Not Specified24 Jan, 20252 year(s) or aboveDigital Marketing,Conversion Tracking,Data Studio,Platforms,Javascript,Troubleshooting,Css,Performance Metrics,Remarketing,Ppc,Bing Ads,Google Analytics,Presentation Skills,Automation Tools,Html,Decision Making,SemrushNoNo
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Description:

SKILLS & EXPERIENCE:

  • Proven experience in managing PPC campaigns with measurable success.
  • Strong proficiency in platforms such as Google Ads, Bing Ads, and Meta Ads Manager.
  • Solid understanding of bid management, conversion tracking, and performance metrics.
  • Familiarity with analytics tools such as Google Analytics, Data Studio, and SEMrush.
  • Experience in audience targeting and remarketing strategies.
  • Strong analytical and problem-solving skills with a data-driven approach to decision-making.
  • Revenue and profit driven approach.
  • Excellent communication and presentation skills.

DESIRABLE SKILLS

  • Experience with programmatic advertising and display networks.
  • Knowledge of HTML, CSS, or JavaScript for tracking and troubleshooting.
  • Familiarity with CRM platforms, email platforms, and marketing automation tools.

Responsibilities:

PURPOSE OF THE ROLE

The Marketing Manager(with a focus on PPC) will lead the strategic planning, implementation, and optimisation of all Pay-Per-Click (PPC) campaigns to maximise return on investment (ROI) and contribute to the overall success of our digital marketing efforts. This role requires a strategic thinker with hands-on experience in managing paid campaigns across multiple platforms.

KEY RESPONSIBILITIES

Strategic Leadership

  • Develop and execute a comprehensive PPC strategy aligned with overall marketing goals.
  • Identify growth opportunities, set campaign objectives, and define KPIs for paid media efforts.
  • Analyse industry trends and competitor activity to inform PPC strategy.

Campaign Management

  • Create, manage, and optimise PPC campaigns across platforms including Google Ads, Microsoft Ads, and social media advertising (e.g., Facebook, LinkedIn, Instagram).
  • Perform keyword research, audience segmentation, and A/B testing to enhance campaign performance.
  • Manage campaign budgets effectively, ensuring maximum ROI while meeting key performance indicators.
  • Develop compelling ad copy and creative assets in collaboration with content and design teams.

Data Analysis & Reporting

  • Monitor, track, and report on campaign performance using analytics tools (e.g., Google Analytics, Data Studio).
  • Generate actionable insights and provide recommendations to improve campaign effectiveness.
  • Present performance updates and strategy refinements to internal stakeholders and clients.

Collaboration & Communication

  • Collaborate with SEO, content, and design teams to ensure a cohesive and integrated marketing approach.
  • Act as the primary point of contact for PPC-related queries and updates.


REQUIREMENT SUMMARY

Min:2.0Max:7.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Cardiff CF11 6RY, United Kingdom