THE OPPORTUNITY

QuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.
Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

THE ROLE

As we continue to grow as QuidelOrtho, we are seeking a Marketing Manager, Point of Care . The Marketing Manager will cultivate compelling portfolio positioning and messaging relevant to customers’ needs and wants and drive distinct competitive advantage for selling the POC menu and expanding assay utilization within the existing NA installed base. The Marketing Manager will collaborate across the organization to execute New Product Introductions (NPI) that encompass pre-launch, launch and post-launch plans. The Marketing Manager will actively participate in all business planning efforts, (e.g., marketing plan, annual operating plan (AOP), monthly/quarterly operating reviews, etc.) market research, analysis, providing insights, presentation creation and delivery. This role will require considerable time interacting with customers and internal sales team to drive utilization of the POC immunoassay portfolio. This is a remote based position supporting and located in the United States or Canada and reports to the Senior Director, Marketing (POC & MdX).

THE RESPONSIBILITIES

• Tactical Marketing Management
• Segments market and develops product positioning, messaging, and selling strategies for each product by segment.
• Develops marketing plans for assigned products to support annual operating plan and guide new product launches. Assesses financial impact of marketing plan and provides data to support management approval.
• Creates and launches programs and collateral material in line with established marketing plans. This includes sales brochures, customer presentations, customer and patient educational materials, competitive analyses, website updates, tradeshows etc.
• Tracks and analyzes sales performance and financial data related to products and adjusts plans where appropriate.
• Lead and support life cycle management of the entire POC immunoassay portfolio.
• Presents to teams and management to gain support for plans and drive execution.
• Manages Annual and LBE forecasts for assigned product(s) and/or market segments.
• Meets with customers in target and potential segments to assess satisfaction with products and programs and to identify opportunities.
• Develops key opinion leaders with potential as early adopters, speakers, references advisors.
• Monitors utilization and effectiveness of sales programs and tools to identify needs for new materials, added training, etc.
• Works with account managers and specialists to support key sales efforts.
• Provides sales training at national and regional meetings, trade show participation.
• Provides voice of customer and N.A. commercial team input to business unit portfolio planning process, product design and other strategic initiative plans.
• Trains and mentor’s other department members.
• Perform other work-related duties as assigned.