Marketing Manager - PR, Content and Events

at  Personal Group

ABOUT THE ROLE

In this dynamic position, you will lead social media, events, and content strategy for Personal Group and Hapi.
Your creative vision will shape the brand’s tone of voice and create clear, engaging content that resonates with our audience. Your focus will primarily be on ‘top of funnel’ and ‘middle of funnel’ activities, generating leads that feed into our nurture model and ultimately convert into clients, driving the organisation’s commercial objectives.
By blending strategic thinking, creativity, and a data-driven approach, you will ensure consistent, impactful communication across all channels, effectively demonstrating our value to prospects, clients, partners, and investors.

WHAT YOU’LL BE DOING:

• Assist the brand campaign managers in defining proposition messages, creating content, and building brand awareness for campaigns.
• Develop high-quality content for various channels—including website collateral, news stories, blogs, podcasts, webinars, and videos—that drive traffic, generate leads, and nurture prospects.
• Leverage local and nationwide networking opportunities, including awards, sponsorships, and strategic advertising, to grow the company’s presence and attract potential clients.
• Develop and execute PR strategies to promote our brand and products, including managing media relations and executing PR activities independently and with external agencies. This includes working with internal thought-leaders to create PR opportunities to elevate the brand.
• Lead the creation and management of case studies by gathering relevant information, coordinating with internal teams and clients, and ensuring alignment with the content strategy.
• Write, plan, and publish blog content, working with internal teams and external partners to ensure consistent, engaging posts.
• Develop and publish white papers, sourcing key data from internal and external resources to support the content plan.
• Support the creation of research reports, gathering valuable insights from clients and partners.
• Plan and manage events from concept to execution, ensuring alignment with marketing objectives and seamless coordination with internal teams, external vendors, and stakeholders.
• Implement creative strategies to increase brand visibility through partnerships, events, and collaborations, positioning the business units as industry leaders.
• Work with in-house marketing managers and subject matter experts to build a social media strategy that leverages content, amplifies our voice, and integrates into the prospecting journey to attract and convert potential leads.
• Work with stakeholders and subject matter experts to implement a content calendar and marketing initiatives, ensuring consistent and effective delivery.