Marketing Manager, Premier Customer Engagement at RBS

City of Edinburgh, Scotland, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

13 Feb, 26

Salary

0.0

Posted On

15 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Marketing, Engagement Strategy, Cross-Channel Communications, Data Analysis, Stakeholder Management, Attention to Detail, Communication Skills, Networking Skills, Influencing Skills, Creativity, Marketing Strategies, Campaign Development, Budget Management, Reporting, Optimization

Industry

Banking

Description

Join us as a Marketing Manager, Premier Customer Engagement This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills You’ll be leading the development of customer marketing and communications activity to support our Premier Marketing strategy Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work Join us as a Marketing Manager, Premier Customer Engagement This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills You’ll be leading the development of customer marketing and communications activity to support our Premier Marketing strategy Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work We're offering this role for a period on 12 months What you'll do As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with a variety of key stakeholders across the Marketing function and wider marketing teams. Day-to-day, you’ll be: Delivering the end to end onboarding, lifecycle and engagement strategy customer communications for Premier Delivering against the brief, at all stages of the campaign development and implementation Working closely with business stakeholders and D&A on customer targeting Distributing and managing the sign off all campaigns Measuring the effectiveness of campaigns and sharing key results Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices The skills you'll need We’re looking for someone with a successful background in customer marketing and experience of the affluent customer segment and market. You'll be able to demonstrate experience of delivering end-to-end engagement strategy and cross-channel customer communications. Together with a strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a message matrix, tracking, reporting and optimisation. You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices. Along with this, you’ll need: The ability to manage multiple stakeholders Excellent attention to detail Good communication skills Networking and influencing skills Hours 35 Job Posting Closing Date: 18/11/2025 Ways of Working:Hybrid

Responsibilities

As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll manage the end-to-end onboarding, lifecycle, and engagement strategy for customer communications.