Marketing Manager (Product Marketing) at BOC Group Life Assurance Company Limited

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Full Time

Start Date

Immediate

Expiry Date

13 Jul, 26

Salary

0.0

Posted On

14 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product marketing, Product launch, Campaign management, Product positioning, Copywriting, Project management, Stakeholder management, Financial industry knowledge, Life insurance industry knowledge, Creative agency management, Communication skills, Collateral design, Organizational skills, Interpersonal skills

Industry

Insurance

Description

This role will manage and implement product marketing campaigns (product launch/ promotion offers) which involve the development of product positioning, product materials and various communication materials with a focus on developing product brochure. Job Responsibilities: * Perform a key role in the implementation of product launch/revamp projects to ensure all product launch materials can be delivered on time and in good quality * Work closely with other teams (Product Development Team, Legal & Compliance) to develop clear, customer-friendly and compliant marketing materials (including product brochure, video, promotion flyer website content, etc.) * Able to develop compelling proposition and communicate the key product benefits in clear and customer-friendly language * Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development * Take charge in product maintenance projects by working closely with relevant teams to update numbers of material within the agreed timeline * Craft and implement promotion campaigns, both tactical and product promotions in good quality * Response promptly to stakeholders requests and actively seek for the possible solutions Job Requirements * Bachelor's degree in marketing, business administration or a related field * With 7 years’ experience in financial/ life insurance industry * Solid experience in developing customer-friendly communications materials and organizing product launch campaigns * Proficient in written and spoken English and Chinese, excellent written and communications skill is needed. * Proactive and able to meet tight timeline * Proven experience in driving collateral design to professional quality * Excellent project management and organizational skill * Strong interpersonal skills and able to work in a fast-paced business environment We offer 5-day work week, attractive remuneration package and excellent training & development opportunities. Interested parties please apply with full resume including expected salary to: hr@boclife.com.hk [hr@boclife.com.hk]. (Data collected will be used for recruitment purpose only.)

Responsibilities

The Marketing Manager will lead product launch campaigns and develop customer-friendly marketing materials such as brochures and flyers. They will collaborate with internal teams and external agencies to ensure high-quality, compliant, and timely delivery of all product communications.