Marketing Manager - Production Animal at Cencora

, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

20 Jun, 26

Salary

126940.0

Posted On

22 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Program Development, Omni-channel Marketing, Customer Loyalty, Cross-sell, Up-sell, Content Development, Sales Enablement, Technology Commercialization, Value Proposition, Brand Identity, Go-to-Market Strategy, Segmentation, Targeting, ROI Measurement, Project Management

Industry

Hospitals and Health Care

Description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today! Job Details This role is in support of Cencora's veterinary and livestock production solutions marketed through our MWI Animal Health business. MWI Animal Health is a leading brand of Cencora, offering animal health services globally. The Marketing Manager (Production Animal, Customer Growth) position leads the strategic planning, development, execution, and measurement of marketing programs that support the annual goals, growth, and long-term strategy for MWI’s Production Animal segment and its portfolio of value-add commercial solutions. The Marketing Manager develops and executes integrated, omni-channel marketing strategies that build awareness and demand for technology solutions, strengthens customer loyalty, and enables cross-sell and up-sell opportunities. This role develops customer-facing and internal content and sales enablement assets to support key stakeholders and field teams, with a focus on driving alignment, adoption, and long-term partnership growth. The ideal candidate brings experience in technology commercialization, and can translate product features and functionality into clear, differentiated value for defined audiences. As a member of the Enterprise Marketing Team, the Marketing Manager represents the Animal Health segment and serves as a marketing subject matter expert on Cencora’s capabilities. This role ensures that marketing programs and related communications are aligned to the positioning, messaging, and brand identity of both the Animal Health segment and Cencora. The position operates in a highly collaborative environment, partnering across Animal Health commercial teams, product and solution leaders, enterprise marketing shared services, and cross-functional stakeholders to deliver high-quality, consistent marketing initiatives. Primary Duties and Responsibilities Lead go-to-market strategy and integrated omni-channel marketing for assigned solutions and programs, including needs-based segmentation, targeting, positioning, value proposition, messaging, and marketing mix in collaboration with product marketing. Partner with product, commercial, and cross-functional stakeholders to develop launch plans and marketing roadmaps that align to pipeline objectives and growth priorities. Develop and deliver content and sales enablement assets to support internal teams and external audiences, including collateral, case studies, presentations, sales tools, and communications; ensure brand and message consistency across channels. Identify opportunities to partner with industry publications and organizations through paid media opportunities to extend reach and drive awareness. Support management of key opinion leaders (KOLs) and advisory board activities to inform strategy, strengthen credibility, and enable marketing initiatives. Partner with digital marketing to maintain an always-on strategy across MWI’s digital marketing channels. Define success metrics, measure performance and ROI, draw insights from results, and optimize plans, tactics, and budget (including VFFA) based on outcomes. Collaborate with business and marketing leadership to identify strategic initiatives that improve market position and support pricing and positioning strategies to optimize revenue, market share, and profitability. Assist with tradeshow planning and execution to strengthen MWI’s presence within the market. Serve as a subject matter expert for assigned products, programs, and customer use cases. Perform related duties as assigned. Experience and Educational Requirements Bachelor’s degree in Marketing, Strategic Communications, Product Management, Business, or a related field. 5+ years of experience in marketing, commercialization, or a related role (animal health experience preferred; production animal experience a plus). 3–5 years of experience in product marketing or with exposure to product marketing; SaaS and/or platform experience preferred. Demonstrated experience building multi-channel strategy plans, launching products/services in competitive markets, and measuring/assessing ROI. Experience in B2B marketing and working closely with multiple teams including but not limited to sales, operations, and product teams. Proven ability to influence cross-functionally and drive alignment with senior stakeholders. Strong project management skills with a proactive approach and consistent follow-through. Strong collaboration, organization, and prioritization skills. Minimum Skills, Knowledge, and Ability Requirements Excellent verbal and written communication skills. Strong strategic thinking and creativity, with the ability to translate complex concepts into compelling, customer-focused messaging. Highly organized and detail-oriented; able to manage multiple priorities, work under tight deadlines, and deliver results. Strong analytical capabilities and comfort using performance metrics to inform decisions and recommendations. Strong interpersonal skills and a customer-focused mindset; able to build trust and credibility with internal and external stakeholders. Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint); advanced PowerPoint skills preferred. Ability to identify issues quickly, resolve them effectively, and exhibit flexibility in an evolving market. What Cencora offers We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora Full time Salary Range* $88,700 - 126,940 *This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range. Equal Employment Opportunity Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law. The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory. Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned . Affiliated Companies: Affiliated Companies: AmerisourceBergen Services Corporation Cencora is a leading global pharmaceutical solutions company that is committed to improving the lives of people and animals everywhere. We connect manufacturers, providers, and patients to ensure that anyone can get the therapies they need, where and when they need them. We’re a purpose-driven organization, where all of our team members around the world are united in our responsibility to create healthier futures. We work together every day to help our partners bring their innovations to patients worldwide, creating unparalleled access and impact at the center of health. Recruitment scams are on the rise and the intent is to target individuals looking for employment opportunities. To protect yourself, we urge you to be vigilant and follow these guidelines. 1.) Research the Company: Thoroughly research any company before applying or sharing personal information, check their website, read reviews, and verify their legitimacy. 2.) Be Wary of Unrealistic Promises: Exercise caution If a job posting offers high salaries and minimal qualifications. Legitimate jobs will have realistic expectations and provide detailed job requirements. Jobs at Cencora can be found on Cencora.com/careers 3.) Guard Your Personal Information: Only share sensitive information after vetting the employer’s credibility. Avoid sharing your Social Security number, bank account details, or identification documents during the application process. Cencora does not request this information as part of the employment application. 4.) Avoid Upfront Payments: Legitimate employers do not require payment during the hiring process. Be suspicious if you are asked to pay for training materials, processing fees, or background checks before securing a job offer. Cencora will never ask you for payment information during the hiring or onboarding process. 5.) Verify Communication Channels: Scammers often use free email services or chat platforms without providing an official company contact information. Cencora recruiters will have an email address ending in @cencora.com, @alliance-healthcare.net, @alliance-healthcare.co.uk, alliance-healthcare.fr or alliance-healthcare.ro Remember to stay vigilant and informed about common scam tactics to reduce the risk of falling victim to fraudulent employment schemes. If you believe you have encountered a job scam posing as a Cencora opportunity, please report it immediately to: GlobalTalentAcquisition@Cencora.com

Responsibilities

This role leads the strategic planning, development, execution, and measurement of marketing programs supporting MWI’s Production Animal segment's annual goals and long-term strategy. The manager develops integrated, omni-channel marketing strategies to build awareness, drive demand for technology solutions, and strengthen customer loyalty.