INDIANA METAL CRAFT IS NOW A PART OF THE PROVELI FAMILY OF COMPANIES!

Indiana Metal Craft is a 50-year-old manufacturer specializing in award-winning commemoratives, gifts, awards, and promotional products. We pride ourselves on our craftsmanship and have a rich history of producing high-quality metal products. Our commitment to excellence has positioned us as a leader in the industry.

POSITION OVERVIEW

We are seeking a dynamic and strategic Marketing Brand Manager to lead our brand’s omnichannel presence. This role will be pivotal in driving growth across eCommerce platforms, retail channels, OEM partnerships, direct sales, and the promotional products sector. The ideal candidate will have a deep understanding of integrated marketing strategies and a passion for building brand equity.

QUALIFICATIONS

• Education: Bachelor’s in Marketing, Business, or related field
• Experience: 5+ years in brand or marketing roles—ideally within manufacturing, retail,
  eCommerce, OEM, or promotional product sectors

SKILLS & COMPETENCIES

• Proven success in omnichannel brand planning and execution
• Data-driven mindset with strong analytical abilities
• Leadership experience in building transparent, accountable, high-performance teams
• Excellent verbal and written communication
• Proficiency with digital marketing platforms
• Preferred Experience: In manufacturing or promotional products industries

• Brand Strategy & Management
• Develop and implement multi-channel brand strategies aligned with company goals.
• Omnichannel Marketing
• Lead integrated campaigns ensuring a seamless customer experience across digital and physical touchpoints.
• eCommerce & Retail/OEM Growth
• Optimize online platforms and nurture retail and OEM partnerships to expand market
  reach.
• Direct Sales Enablement
• Collaborate with Sales to design tools, training, and content that empower and support direct sales teams.
• Promotional Products Leadership
• Monitor industry trends; identify opportunities to innovate within the promotional
  products sector.
• Performance Analytics
• Set and track KPIs, analyze campaign performance, and pivot strategy to continually
  maximize ROI.
• Driving a Winning Culture
• Clear goal-setting: Define marketing objectives and transparently track progress.
• Data openness: Share insights, performance metrics, and lessons learned with the team.
• Collaborative accountability: Cultivate a supportive environment where team members own results together.
• Empowered leadership: Delegate with responsibility, model core values, and reinforce behaviors through feedback and recognition.