At The Star Entertainment Group, our purpose is simple: to be Australia’s entertainment destination of choice. With The Star Brisbane at the heart of the new Queen’s Wharf Brisbane precinct, we’re transforming how people play, shop, and socialize in the river city. Offering world-class hotels, dining, luxury retail, gaming, and a state-of-the-art Event Centre, we’re delivering a new era for Brisbane, boosting the city’s destinational offering ahead of the 2032 Olympic and Paralympic Games.

ABOUT THE ROLE

As a Marketing Manager at Queen’s Wharf Precinct, you will play a pivotal role in delivering Through-The-Line campaigns that enhance the visibility, appeal, and accessibility of The Star Brisbane and Queen’s Wharf.
Unlike your peers focused on Gaming, Bars & Restaurants, or Dining, your mission will be to promote all other precinct offerings—ensuring guests seamlessly navigate the expansive venue, park with ease, and stay onsite longer. You’ll also drive engagement in cultural and weekly activations, such as the First Nations Cultural Heritage Walks, Skyline Cinema, and City Market.
Reporting to the Senior Leisure & Entertainment Marketing Manager, and as part of a team of five, this newly created role will see you take on creative briefs, collaborate with both external agencies and internal teams (PR, Social, Digital), and deliver high-impact campaigns—on time, within budget, and with maximum efficiency.

KEY RESPONSIBILITIES:

• Plan, develop, and execute brand and tactical marketing campaigns that drive precinct visitation, event ticket sales, and ROI.
• Develop and implement marketing communications across paid, owned, and earned channels.
• Provide detailed creative briefs to agencies, ensuring campaign objectives, target audiences, messaging, and branding are aligned.
• Coordinate with media agencies, PR teams, and social media partners to ensure impactful media coverage and community engagement.
• Partner with tourism bodies to integrate the precinct into city and regional marketing campaigns.
• Conduct post-campaign analysis to measure effectiveness and identify areas for improvement.
• Manage the marketing budget, including monthly reporting, accruals, and financial coordination.
• Foster a guest-obsessed culture, ensuring marketing strategies enhance visitor experience, build loyalty, and drive engagement.
• Use your exceptional stakeholder management skills to influence, build trust, and drive change where needed.