JOB DESCRIPTION:

• Collaborate with Japan HQ to develop and support the development of brand strategy, digital and content marketing efforts for S.E.A region
• Coordinate and support the country-level marketing efforts and local management in line with the region’s strategy
• Drive and manage strategic projects through close collaboration with marketing counterparts in respective regional offices
• Lead optimization of marketing communication on the regional scale
• Develop integrated marketing strategies, provide marketing context and roadmaps to support business in the S.E.A. region
• Develop marketing plans by identifying the key opportunities and developing action plans for the brands in line with business objectives
• Lead and drive the creation of digital marketing and communications strategies, brand assets (e.g. brand identity, brand positioning, packaging design, etc.) to achieve consistent branding across the S.E.A. markets
• Plan and coordinate marketing campaigns (brand-level, product launch, etc.) for both offline and online channels
• Provide guidance on brand guidelines and best practices to ensure brand consistency for online/offline marketing strategies
• Close collaboration with Sales and Planning teams to develop promotional strategies to support CRM effort and drive sales revenue
• Perform competitive analysis to derive insights on markets conditions and business trends to assist stakeholders to make key decisions
• Use data and analytics to measure and improve the performance of demand generation efforts
• Manage the Marketing Team and collaborate with other internal stakeholders to align with the business strategies
• Manage and build strategic long-term partnership with key industry players, influencers and media/agency partners to improve media performance

PREFERRED SKILLS AND QUALIFICATIONS:

• At least a Degree in Marketing, Business or other relevant disciplines
• Minimum 7 years of trade marketing experience in FMCG consumer electronics, preferably with experience in regional marketing positions
• At least 3 years of experience in a managerial role and ability to lead and drive team performance
• Deep understanding of marketing best practices and experience in successfully running marketing campaigns in S.E.A. region
• Demonstrate agility in proactively adapting plans to market changes
• Experienced in agency management including event, design and project agencies
• Creative, energetic and willing to thrive in a constantly evolving environment
• Proven track record of developing and executing successful marketing campaigns
• Proficiency in the tools and technologies for the cross-boundary marketing optimization and standardization

Please refer the Job description for details