Analyze market research data to improve business decisions or activities
Conduct economic or commercial surveys to identify potential markets for products or services
Develop communication strategies
Direct the marketing strategies of establishments
Direct the team on crucial information they should gather and research
Oversee the preparation of written material for website content
Review written material, such as reports, briefs, speeches, presentations and press releases
Supervise staff
Hire, train, direct and motivate staff
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
Assist in the preparation of brochures, reports, newsletters and other material
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